To be the market leader means to improve constantly and to stay up to date. Modernizing well-known brands is a peculiar task, design and objectives have to be thoughtfully coordinated.
The new look of the brand Skopsko in a characteristically shaped glass bottle conveys modernity and emphasizes the individuality of this Macedonian premium brand without losing its reference to the traditional values of the old-established brewery.
While developing the new label design there was a special focus on enhancing the extraordinary shape and side cut of the new bottles.
The challenge was to do a modest renewal of existing elements and to adjoin it with the new packaging appearance into a coherent unit.
Pichler & Gattringer modernized therefore the brand logo and main design elements in a moderate way. The gold-glossy shades and golden gradients provide exceptional visual and metallic effects on the labels.