BRAND POSITIONING PROCESS

WE LOVE BRANDS.

Have you ever heard of brand DNA?
We are happy to take on the role of marketing gene researchers for our clients and work together to develop the brand personality (= brand DNA) of your brand.
We also research exactly where potential success patterns lie and which strategies are most efficient for achieving your goals.

We help your brand to build a strong identity, optimize its performance and stand out from the competition.

  • BRAND IDENTITY

     

    Analyze brand status Determine brand characteristics Define brand DNA

  • Researching the needs and motivations of the target group Developing a positioning framework and brand idea

     

    BRAND POSITIONING

  • BRAND ACTIVATION

     

    Develop brand activation strategy Develop brand manual Support in coordinating with producers

Geschäftsführer Daniel Frixeder

Your individual brand positioning process

WE LOOK FORWARD TO YOUR INQUIRY

Contact us

For decades, Pichler & Gattringer has been a competent and reliable partner for numerous Zipfer brand projects.
The high-quality design work, many years of expertise and comprehensive advice are geared towards a common goal: successful products on the shelf.

Johannes Hofmann

Senior Brand Manager Zipfer

Brand Design Process

Everyone wants to grow their brands.
So what is the process to ensure that brands stand out and thrive in the marketplace?

More about the brand design process