BRAND POSITIONING PROCESS

On track of brand DNA and all relevant brand assets.

Together with our customers, our consultants develop a clear understanding of how the brand personality (brand DNA) is characterized, where the potential success patterns lie and which strategies lead to an authentic and ambitious positioning.

In a nutshell: an instrument for increasing the efficiency of your brand.

BRAND IDENTITY

analysing brand status
revealing brand properties
uncovering brand DNA

BRAND POSITIONING

exploring needs and motivation of target consumers
developing positioning framework and brand idea

BRAND ACTIVATION

developing brand activation strategy
developing brand manual
support in coordination with suppliers

We can talk about everything else that might be interesting concerning this topic in a personal conversation. Simply contact us – we look forward to hearing from you.