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BRAND POSITIONING PROCESS

On track of brand DNA and all relevant brand assets.

Together with our customers, our consultants develop a clear understanding of how the brand personality (brand DNA) is characterized, where the potential success patterns lie and which strategies lead to an authentic and ambitious positioning.

In a nutshell: an instrument for increasing the efficiency of your brand.

BRAND IDENTITY

  • analysing brand status
  • revealing brand properties
  • uncovering brand DNA

BRAND POSITIONING

  • exploring needs and motivation of target consumers
  • developing positioning framework and brand idea

BRAND ACTIVATION

  • developing brand activation strategy
  • developing brand manual
  • support in coordination with suppliers

We can talk about everything else that might be interesting concerning this topic in a personal conversation. Simply contact us – we look forward to hearing from you.

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