BRAND DESIGN PROCESS

WE LOVE BRAND DESIGN.

With us, products become winners on the shelf, because at Pichler Gattringer, we have the recipe for successful brand design. Over 40 years of experience with successful brands, great attention to detail and a keen eye for trends, we conjure up designs that stand out at the point of sale. It is no longer about subjective judgment and personal taste. We know the right design codes and strategies behind every successful design.

Because intelligent design requires the knowledge of brand development and the needed sensitivity. We offer both.

  • THE LEARNING PHASE

     

    Understanding brand DNA
    Brand positioning
    Market & competition
    Consumer insights

  • THE DESIGN PHASE

    The fun part: Based on the knowledge we have gained about the brand, we start the strategic design process.

     

    THE DESIGN PHASE

  • THE PRODUCTION PHASE

     

    Production monitoring and coordination with producers.

  • THE SERVICE PHASE

    Keep everything up to date, make minor changes, etc.

     

    THE SERVICE PHASE