BRAND DESIGN PROCESS

WE LOVE BRAND DESIGN.

With us, products become winners on the shelf, because at Pichler Gattringer, we have the recipe for successful brand design. Over 40 years of experience with successful brands, great attention to detail and a keen eye for trends, we conjure up designs that stand out at the point of sale. It is no longer about subjective judgment and personal taste. We know the right design codes and strategies behind every successful design.

Because intelligent design requires the knowledge of brand development and the needed sensitivity. We offer both.

  • THE LEARNING PHASE

     

    Understanding brand DNA
    Brand positioning
    Market & competition
    Consumer insights

  • The fun part: Based on the knowledge we have gained about the brand, we start the strategic design process.

     

    THE DESIGN PHASE

  • THE PRODUCTION PHASE

     

    Production monitoring and coordination with producers.

  • Keep everything up to date, make minor changes, etc.

     

    THE SERVICE PHASE

Geschäftsführer Daniel Frixeder

Your individual brand positioning process

WE LOOK FORWARD TO YOUR INQUIRY

Please contact us

Pichler & Gattringer has been a competent and reliable partner for numerous Zipfer brand projects for decades. The high-quality design work, the many years of know-how and the detailed advice are aimed at a common goal: successful products on the shelf.

Johannes Hofmann

Senior Brand Manager Zipfer

Illustrierter DNA-Strang zur symbolischen Darstellung des Brand Positioning Process

Brand Positioning Process

The positioning process leads to creating a unique brand identity among customers.

More about the brand positioning process