The beer taste of Croatia

,Karlovačko’ is one of the most popular beer brands in Croatia and has been brewed since 1854 in Karlovac.

The new look of the brand in a characteristically shaped and embossed glass bottle conveys with national symbols and heraldic icons the affinity to Croatian origin and long-time brewery tradition, without losing its reference to modernity.

Vivid colours and glossy shades of gold give a harmonious appearance over the whole product range but provide best differentiation between the various Karlovačko blends.


  • Brand and packaging redesign
  • Sidecut brand bottle with embossment
  • Croatian imagery
  • Special label shapes

Karlovačka Pivovara/HEINEKEN Hrvatska