From regional to innovative national premium brand

Since 2001 Pichler & Gattringer has successfully managed the Romanian premium brand Ciuc, the brand has experienced continuous development.

For Ciuc we designed a unique relief for the bottle, along with a visually striking neck and body labels of metallic gold to emphasise the Ciuc brand’s premium quality.

The design gives the brand a modern and distinctive look that defines it in the premium beer segment. We also handled merchandise and POS material design for the brand Ciuc.


  • Continuous brand development
  • Specially shaped labels
  • Bottle design with relief embossment