New look, new lustre

The relaunch of Rechitskoe required clearly updating the brand with a contemporary look, whilst keeping an eye on future development.

Pichler & Gattringer created a new logo and designed the packaging concept for six different varieties. The modern and elegant styled bottle and label with metallic gold together emphasise the quality of the Rechitskoe brand.


  • Brand and packaging redesign
  • Embossed brand bottle
  • Various bottle colours
  • Creation of a brand family
  • Special label shapes