RECHITSKOE

New look, new lustre

The relaunch of Rechitskoe required clearly updating the brand with a contemporary look, whilst keeping an eye on future development.

Pichler & Gattringer created a new logo and designed the packaging concept for six different varieties. The modern and elegant styled bottle and label with metallic gold together emphasise the quality of the Rechitskoe brand.

Key-Facts:

  • Brand and packaging redesign
  • Embossed brand bottle
  • Various bottle colours
  • Creation of a brand family
  • Special label shapes

Auftraggeber:
HEINEKEN Belarus