These days when it comes to beer, in the consumers’ opinion is, that drinks should be a little bit lighter and less alcoholic. In line with this Gösser Helles was launched.
The desire of the connoisseurs for less alcohol is met with an alcohol content of only 4,4 % vol., the new variety is slightly dry and easy to drink, an everyday beer type in the best sense of the word.
Our client wanted a design that conveys fresh lightness and high-quality naturalness, clearly standing out from the existing range.
Light background colours and fresh, vivid green that was combined with elegant gold, meet this requirement.