Without alcohol and refreshing new

Pichler & Gattringer has recently developed the design for the new Zipfer HELL Alkoholfrei, the first clear, alcohol-free beer of the new generation. The bright beer specialty tastes pleasantly full-bodied and is at the same time particularly refreshing, with a particularly fresh hops aroma.

Fresh blue and cool silver metal convey lightness and refreshing beer taste, which is best enjoyed in the corresponding glass also designed by Pichler & Gattringer. The redesigned signature emphasizes the bitter-fresh character, the addition “Alkoholfrei” is positioned clearly visible and with its casual styled typo creates an exciting contrast to the sub brand name “Hell”.


  • Optimal differentiation
  • Marked brand lettering
  • Conveys freshness and beeriness
  • Branded glass

Brau Union Österreich AG