VILLACHER GLOCKNER PILS
A Regional Treasure in Focus.
Since 1858, the traditional Villach Brewery has been producing quality beers with a wide variety of styles, brewed with the utmost care and premium raw ingredients.
Now, Villacher Glockner Pils, brewed in Villach according to its original recipe, is making a celebrated comeback.
Pichler & Gattringer have reimagined the label design, visually communicating the connection between Villach Brewery, its Glockner Pils, and the region where it is brewed.
BRIEF AND APPROACH
A beer true to its brewing heritage, its brewing city, and its people of Villach.
The illustration of the Glockner Massif, developed in multiple variations using various techniques—ranging from hand sketches and ink drawings to digital etching—depicts the majestic mountain range in a way that is close to both the region and its people.
The Glockner Pils logo emphasizes the light, friendly, and hoppy character of this premium beer.
CONCLUSION
Packaging and product naturally form a cohesive unit, in themselves and with the people of the region.
With a reference to its Carinthian homeland, Villacher “Glockner Pils” complements the range. A clear color code was developed to ensure optimal differentiation between varieties, suited to each beer type.
Pichler & Gattringer developed the main motif but also brought their expertise into the entire labeling and packaging process. Not only is the character of the product skillfully showcased, but Pichler & Gattringer also ensure that all consumer-relevant information, such as nutritional values and required product details, are suitably positioned and compliant with regulations.
