The pride of Kazakhstan with premium look

How do you raise the design of a brand named after the 7,000-meter “celestial mountains” to an even higher level? Pichler & Gattringer’s answer:

a winning design concept that respects the overall design through-line. This meant a unique relief bottle design with a matching neck and label of extraordinary fine gold glitter. Dynamic symbolism takes the form of an eagle gliding above it all with snow-capped peaks to emphasise the national reference on Kazakhstan. The striking colour clearly makes it stand out from the product range.

The result is the highest quality and allows the “pride of Kazakhstan,“ as fans call their favourite brand, to appear in a new, premium form.


  • Redesign
  • Special label shapes
  • Relief bottle design
  • Glossy gold effects

HEINEKEN Kazakhstan