To modernize renowned brands is a particularly exciting task for a design agency as design and objectives have to be well coordinated.
The new look of Silva brand conveys modernity and emphasizes the individuality of the Romanian premium brand, without losing reference to the traditional values of the brand.
An important goal was to put more emphasize on the Romanian origin and to force Silva as a Romanian national premium beer brand.
The challenge was to gently reshape existing elements and to connect with the new packaging design into a coherent unit. Pichler & Gattringer modernized therefore in a gentle way, the brand logo and the defining design elements. The gold-gloss shades provide visual effects and metallic effect on the labels, the clear colour scheme for the bright and the dark beer varieties contribute to higher visibility at the shelf.