Schladminger brewing culture in a fresh design

Pichler & Gattringer designed the redesign for the popular Schladminger beers.

In the midst of the Schladming-Dachstein region, the Tauern mountains provide the regional specialty brewery with the raw materials for an authentic beer enjoyment. Since 1988 Schladminger has had the first organic beer in its range with the Bio Zwickl and Schnee Weiße.

Pichler & Gattringer has now given the traditional brand a fresh look. Too little contemporary and characteristic, overloaded and a lack of consistency in the varieties prompted the customer to revitalize the brand identity.

During the relaunch, the packaging specialists from Linz made the coat of arms, which has always been part of the logo and regional trademark, clearer and more concise. The Schladminger lettering is more typical for beer and the mountains are more natural. The redesign looks fresher and more modern without losing sight of the origin and tradition of the regional brand.


  • Brand and packaging design
  • Craft beer style
  • Focus on regionality

Brau Union Österreich AG