KAISER KALTENHAUSEN
Kaiser specialties brewed at Hofbräu Kaltenhausen.
Hofbräu Kaltenhausen, Salzburg’s oldest brewery, has established itself as a meeting place for beer culture. This specialty brewery is known for its creative and handcrafted beers, which are specifically tailored to the needs of gastronomy and out-of-home consumption.
Kaiser Beer also stands for authentic pub culture, conviviality, and the highest quality draft beer. With the introduction of several different Kaiser specialties from Hofbräu Kaltenhausen, these brand values are given new expression.
BRIEFING AND PROCEDURE
Kaiser specialties brewed at Hofbräu Kaltenhausen.
Speciality beers under the Kaiser brand are now brewed at Hofbräu Kaltenhausen again and this connection is reflected in the adapted Kaiser brand logo and the addition ‘from Hofbräu Kaltenhausen’.
The project task was to design a new sub-brand with the aim of clearly differentiating between the different types of beer. The declared aim was to emphasise the unique character of the craft beer specialities and at the same time, with the Kaiser brand at the centre, to clearly communicate the origin from Hofbräu Kaltenhausen. The new look was to create a contemporary fusion of the two brand worlds and thus establish a new visual identity.
Hofbräu Kaltenhausen is located at the foot of the mountains named Barmsteine near Hallein, which is why this striking rock formation can now also be found as a subtle, iconic representation in the label design.
CONCLUSION
Kaiser specialties brewed at Hofbräu Kaltenhausen.
The beers, produced in small batches, are genuine artisanal specialties and each one shows its own unique beer character.
The labels provide a comprehensive explanation of the beer style and taste of the specialty, as well as additional information about the optimal serving temperature, which foods go perfectly with the respective beer, and a description of the special flavor nuances.
