The Bürgerbräu Innsbruck is back
Regionality is becoming more and more important, also when it comes to beer consumption.
After more than fifty years, the regional Tyrolean beer brand, the Bürgerbräu Innsbruck, is being revived and is now once again enriching the country’s variety of beers.
The brand with the logo, into which the city coat of arms is integrated, retains its close connection to the state captial Innsbruck.
The design is based on the brand identity from the 30s and thus ties in with earlier successes, because a little nostalgia has never hurt, the designers at Pichler & Gattringer believe.
Brau Union Österreich AG