SCHWECHATER

Schwechater Bier: Brand and Packaging Redesign.

The brand and the entire packaging design of Schwechater Bier was further developed by Pichler & Gattringer across the entire product range.

One of the main objectives was to strengthen the brand identity and iconicity.

It was particularly important to our customer to create a “common thread” across all varieties and to harmonize the product appearance, as well as to create a logical structure of all design elements for the entire range.

This led to a merging of the general brand visual identity with the packaging appearance and, as a result, to an improvement in recognition and a timeless yet contemporary design that creates a beautiful balance between the varieties in the economy segment, Märzen and Alcohol-Free, and the premium specialties, Schwechater Zwickl and Wiener Lager.

LOGO-REDESIGN

Iconic and contemporary.

We stripped the new logo lettering of its baroque elements and, through modernized typographic gestures, represents the values of the Schwechater Bier brand personality – reliable, honest and down-to-earth.

The black color was completely removed from the brand logo, thus communicating the friendly, approachable brand character even more effectively.

Of course, the iconic “S” shape was retained, creating a high level of recognition.

COLOURS

Clear colours, powerful effect.

The redesign of the Schwechater brand creates a consistent brand identity, highlighting Schwechater as a proven, traditional brand with a contemporary design.

This is supported by a clear and bold color scheme and typographic gestures.

BEFORE/AFTERWARDS

Step by step towards harmony.

Evolution instead of revolution – the new design brings clarity, structure, and emotional connection to the brand identity:

  • The revised Schwechater Red appears cooler and therefore more premium without losing its radiance.
  • The brand logo has been standardized and is now more legible. Soft shadows create a pleasant overall appearance.
  • Anton Dreher, pioneer of the lager beer style, is positioned centrally on the labels. On the can, he also appears in the background – in a kind of watermark look – as a strong symbol of the brand identity.
  • The Märzen variety received a newly embedded variety name – harmoniously integrated into the overall layout.
  • The 0.5-liter bottles of all varieties have been standardized – for greater clarity and overview on the shelf. Clear differentiation of the varieties is achieved through color and typography.
  • On the redesigned 6-pack carriers, the brewing expertise – and with it Anton Dreher – is given an entire side panel. A visual homage to his importance to the Schwechater brand and the entire beer world.

PRODUCT RANGE

Designed uniformly, experienced diversely.

The packaging design creates a consistent, distinctive design theme across all products – while ensuring that each beer retains its individual character through targeted differentiation in colors, typography and details.

Each beer variety is experienced as part of the brand – yet remains unique in its appearance.

Linzer Bier Limited EditionGlänzende Zapfsäule mit Linzer Bier Limited Edition Branding vor rotem HintergrundSlider