SCHWECHATER

Schwechater Bier: Brand and Packaging Redesign.

The brand and the entire packaging design of Schwechater Bier was further developed by Pichler & Gattringer across the entire product range.

One of the main objectives was to strengthen the brand identity and iconicity.

It was particularly important to our customer to create a “common thread” across all varieties and to harmonize the product appearance, as well as to create a logical structure of all design elements for the entire range.

This led to a merging of the general brand visual identity with the packaging appearance and, as a result, to an improvement in recognition and a timeless yet contemporary design that creates a beautiful balance between the varieties in the economy segment, Märzen and Alcohol-Free, and the premium specialties, Schwechater Zwickl and Wiener Lager.

Drei Schwechater Bierdosen mit den Sorten Alkoholfrei, Märzen und Wiener Lager vor weissem Hintergrund.
Schwechater Bier Logo in weisser Schrift mit goldenen Löwen auf dunkelrotem Hintergrund.

LOGO-REDESIGN

Iconic and contemporary.

We stripped the new logo lettering of its baroque elements and, through modernized typographic gestures, represents the values of the Schwechater Bier brand personality – reliable, honest and down-to-earth.

The black color was completely removed from the brand logo, thus communicating the friendly, approachable brand character even more effectively.

Of course, the iconic “S” shape was retained, creating a high level of recognition.

Farbpalette für Schwechater Bier mit Rot, Dunkelrot, Gelb, Gold, Grau, Cremeweiß und Blau.

COLOURS

Clear colours, powerful effect.

The redesign of the Schwechater brand creates a consistent brand identity, highlighting Schwechater as a proven, traditional brand with a contemporary design.

This is supported by a clear and bold color scheme and typographic gestures.

BEFORE/AFTERWARDS

Step by step towards harmony.

Evolution instead of revolution – the new design brings clarity, structure, and emotional connection to the brand identity:

  • The revised Schwechater Red appears cooler and therefore more premium without losing its radiance.
  • The brand logo has been standardized and is now more legible. Soft shadows create a pleasant overall appearance.
  • Anton Dreher, pioneer of the lager beer style, is positioned centrally on the labels. On the can, he also appears in the background – in a kind of watermark look – as a strong symbol of the brand identity.
  • The Märzen variety received a newly embedded variety name – harmoniously integrated into the overall layout.
  • The 0.5-liter bottles of all varieties have been standardized – for greater clarity and overview on the shelf. Clear differentiation of the varieties is achieved through color and typography.
  • On the redesigned 6-pack carriers, the brewing expertise – and with it Anton Dreher – is given an entire side panel. A visual homage to his importance to the Schwechater brand and the entire beer world.

PRODUCT RANGE

Designed uniformly, experienced diversely.

The packaging design creates a consistent, distinctive design theme across all products – while ensuring that each beer retains its individual character through targeted differentiation in colors, typography and details.

Each beer variety is experienced as part of the brand – yet remains unique in its appearance.

Linzer Bier Limited EditionGlänzende Zapfsäule mit Linzer Bier Limited Edition Branding vor rotem HintergrundSlider