LINZER BEER SPECIALTIES
Linzer Limited Editions.
The Linzer brewery in the Tabakfabrik present some new varieties for connoisseurs – the Session Pale Ale and the Witbier as limited editions in the gastronomy sector. Like all beer specialties from Linzer Bier, these ones also impress with regional ingredients, a creative recipe and a strong local connection.
Pichler & Gattringer created the packaging design to match the individual character of the beer blends:
The bright yellow on the Session Pale Ale label reflects the light beer colour and the harmonious, fruity citrus aroma – a visual and tasty promise.
The label design of Witbier was done in a delicate purple background colour which refers to the extraordinary nuance of lavender, chamomile and coriander taste.
While stocks last, the Linzer Bier Limited Editions are only available in selected catering establishments in and around Linz – a real highlight for beer lovers and craft fans!
MEDALLION FOR TAP SYSTEM
A design that works on the tap.
As part of the launch of the various specialties, Pichler & Gattringer designed its own tap medallion – as a visible symbol for Linzer Bier ‘Limited Editions’. It attracts attention in the gastronomy and underlines the clear affiliation to the Linzer Bier brand.
BEER SPECIALTIES
Variety and seasonality.
The beer labels designed by Pichler & Gattringer combine informative design with visible quality. Consumers will find a clear presentation of the raw materials, hop varieties and flavour profile on the back and sides – clearly structured and with high-quality graphics.
The launch of the specialties is accompanied by table displays for the gastronomy sector, also in a seasonal design. Even in times of digital communication, we at Pichler & Gattringer are still consciously focussing on haptic advertising materials with a brand statement. Because good design has an analogue and digital effect – and visibly and tangibly expresses the values of the Linzer Bier brand.
