Consistent look creates loyalty among customers

Kaiser is a popular Austrian Fassbier brand with a very long tradition and stands for uncomplicated, sociable beer enjoyment.

The focus of the brand therefore lies in the gastronomy sector. Pichler & Gattringer created the key visual and the brand lettering and ensured a uniform brand appearance with consistent brand-specific implementations for gastronomy and POS materials.
Clear, contrasting colors in red, white and elegant gold are typical for Kaiser, the image of the appetizing beer-tap scene is related to the long-standing Fassbier tradition.


  • Continuous brand development
  • Special label shapes
  • Consistent application of POS materials

Brau Union Österreich AG