HARGHITA

Local beer brand of Székely Land

Harghita is a county region in Romania, it lies in the Székely Land, a Hungarian-speaking ethno-cultural region in eastern Transylvania.

The people there are very tradition-conscious and love their regional brands, as the well-known local beer brand Harghita.

It was that that the designers of Pichler & Gattringer had in mind doing the latest packaging redesign –  to create a semblance of tradition and integrate special popular Székler elements into the packaging design.

Key-Facts:

  • Packaging redesign
  • Specific shaped labels
  • Traditional character with Székler elements

Auftraggeber:
HEINEKEN Romania