{"id":4731,"date":"2025-08-26T14:20:17","date_gmt":"2025-08-26T12:20:17","guid":{"rendered":"https:\/\/www.pichler-gattringer.at\/?post_type=portfolio&#038;p=4731"},"modified":"2025-08-26T14:20:17","modified_gmt":"2025-08-26T12:20:17","slug":"schwechater-redesign","status":"publish","type":"portfolio","link":"https:\/\/www.pichler-gattringer.at\/en\/referenzen\/schwechater-redesign\/","title":{"rendered":"Schwechater"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nrai2u-76889e706648afd97690d086b7deabb1\">\n.flex_column.av-nrai2u-76889e706648afd97690d086b7deabb1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground:url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2023\/04\/Redesign-1-scaled.jpg) 0% 0% no-repeat scroll ;\n}\n<\/style>\n<div  class='flex_column av-nrai2u-76889e706648afd97690d086b7deabb1 av_one_half  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  case_study_intro_wrapper first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2715lz-1a59a25b8eb4fcc5ae39c9deed637979\">\n#top .av-special-heading.av-2715lz-1a59a25b8eb4fcc5ae39c9deed637979{\nmargin:60px 0 0 0;\npadding-bottom:20px;\n}\nbody .av-special-heading.av-2715lz-1a59a25b8eb4fcc5ae39c9deed637979 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2715lz-1a59a25b8eb4fcc5ae39c9deed637979 .av-subheading{\nfont-size:25px;\n}\n<\/style>\n<div  class='av-special-heading av-2715lz-1a59a25b8eb4fcc5ae39c9deed637979 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_before_av_heading  avia-builder-el-first  case_study_subheadline av-linked-heading'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >SCHWECHATER<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnt0muyc-52393657248f686642bc682b17c078cf\">\n#top .av-special-heading.av-lnt0muyc-52393657248f686642bc682b17c078cf{\npadding-bottom:40px;\n}\nbody .av-special-heading.av-lnt0muyc-52393657248f686642bc682b17c078cf .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lnt0muyc-52393657248f686642bc682b17c078cf .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lnt0muyc-52393657248f686642bc682b17c078cf av-special-heading-h2 blockquote modern-quote  avia-builder-el-2  el_after_av_heading  el_before_av_textblock  case_study_headline av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Schwechater Bier: Brand and Packaging Redesign.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lznh86-68a20d8238e897ef9e68d3a464cc1e2c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The brand and the entire packaging design of <span class=\"error-spellcheck\" data-word=\"Schwechater\" data-suggestion=\"Schweitzer|Schwartz\">Schwechater<\/span> Bier was further developed by <span class=\"error-spellcheck\" data-word=\"Pichler\" data-suggestion=\"Pincher|Pitcher|Pinochle\">Pichler<\/span> &amp; Gattringer across the entire product range.<\/p>\n<p>One of the main objectives was to strengthen the brand identity and <span class=\"error-spellcheck\" data-word=\"iconicity\" data-suggestion=\"iconic|ethnicity|complicity\">iconicity<\/span>.<\/p>\n<p>It was particularly important to our customer to create a &#8220;common thread&#8221; across all varieties and to harmonize the product appearance, as well as to create a logical structure of all design elements for the entire range.<\/p>\n<p>This led to a merging of the general brand visual identity with the packaging appearance and, as a result, to an improvement in recognition and a timeless yet contemporary design that creates a beautiful balance between the varieties in the economy segment, <span class=\"error-spellcheck\" data-word=\"M\u00e4rzen\" data-suggestion=\"Mizzen|Morison|Morrison\">M\u00e4rzen<\/span> and Alcohol-Free, and the premium specialties, <span class=\"error-spellcheck\" data-word=\"Schwechater\" data-suggestion=\"Schweitzer|Schwartz\">Schwechater<\/span> <span class=\"error-spellcheck\" data-word=\"Zwickl\" data-suggestion=\"Wick|Weekly|Wiggly\">Zwickl<\/span> and Wiener Lager.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kzmyue-6d77f8cc089844f1861f8c3cbe085e51\">\n.flex_column.av-kzmyue-6d77f8cc089844f1861f8c3cbe085e51{\nborder-radius:0 0 0 0;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kzmyue-6d77f8cc089844f1861f8c3cbe085e51 av_one_half  avia-builder-el-4  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgbwmywb-bd42f59e185d59c5ba85cc2eff9aabcf\">\n.avia-image-container.av-lgbwmywb-bd42f59e185d59c5ba85cc2eff9aabcf img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lgbwmywb-bd42f59e185d59c5ba85cc2eff9aabcf .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lgbwmywb-bd42f59e185d59c5ba85cc2eff9aabcf av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4464 avia-img-lazy-loading-not-4464 avia_image ' src=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/06\/Schwechater-Redesign_cans-V2.jpg\" alt='' title='Schwechater-Redesign_cans-V2'  height=\"1350\" width=\"1080\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/06\/Schwechater-Redesign_cans-V2.jpg 1080w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/06\/Schwechater-Redesign_cans-V2-240x300.jpg 240w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/06\/Schwechater-Redesign_cans-V2-824x1030.jpg 824w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/06\/Schwechater-Redesign_cans-V2-768x960.jpg 768w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/06\/Schwechater-Redesign_cans-V2-564x705.jpg 564w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><\/div>\n<div class='flex_column_table av-kzmyue-9-25aa18551ebbe393d009a2b41ac73f09 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kzmyue-9-25aa18551ebbe393d009a2b41ac73f09\">\n.flex_column.av-kzmyue-9-25aa18551ebbe393d009a2b41ac73f09{\nborder-radius:0 0 0 0;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kzmyue-9-25aa18551ebbe393d009a2b41ac73f09 av_one_half  avia-builder-el-6  el_after_av_one_half  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgbwmywb-8-ce00f9e13bb90f09143798048927b667\">\n.avia-image-container.av-lgbwmywb-8-ce00f9e13bb90f09143798048927b667 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lgbwmywb-8-ce00f9e13bb90f09143798048927b667 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lgbwmywb-8-ce00f9e13bb90f09143798048927b667 av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-7  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4588 avia-img-lazy-loading-not-4588 avia_image ' src=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/07\/Schwechater-Redesign_logo-V2.jpg\" alt='' title='Schwechater-Redesign_logo-V2'  height=\"648\" width=\"648\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/07\/Schwechater-Redesign_logo-V2.jpg 648w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/07\/Schwechater-Redesign_logo-V2-300x300.jpg 300w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/07\/Schwechater-Redesign_logo-V2-80x80.jpg 80w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/07\/Schwechater-Redesign_logo-V2-36x36.jpg 36w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/07\/Schwechater-Redesign_logo-V2-180x180.jpg 180w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nrai2u-11-0a40d90612ee79a2b38f1a5f6bfa7c9c\">\n.flex_column.av-nrai2u-11-0a40d90612ee79a2b38f1a5f6bfa7c9c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-nrai2u-11-0a40d90612ee79a2b38f1a5f6bfa7c9c av_one_half  avia-builder-el-8  el_after_av_one_half  el_before_av_one_full  case_study_intro_wrapper flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6g2udj-aeb3d55dc243ace87f24a6682dfb4438\">\n#top .av-special-heading.av-6g2udj-aeb3d55dc243ace87f24a6682dfb4438{\nmargin:60px 0 0 0;\npadding-bottom:20px;\n}\nbody .av-special-heading.av-6g2udj-aeb3d55dc243ace87f24a6682dfb4438 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-6g2udj-aeb3d55dc243ace87f24a6682dfb4438 .av-subheading{\nfont-size:25px;\n}\n<\/style>\n<div  class='av-special-heading av-6g2udj-aeb3d55dc243ace87f24a6682dfb4438 av-special-heading-h3 blockquote modern-quote  avia-builder-el-9  el_before_av_heading  avia-builder-el-first  case_study_subheadline av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >LOGO-REDESIGN<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3iprg7-cd3efe775c723f0ffff90b3d98639931\">\n#top .av-special-heading.av-3iprg7-cd3efe775c723f0ffff90b3d98639931{\npadding-bottom:40px;\n}\nbody .av-special-heading.av-3iprg7-cd3efe775c723f0ffff90b3d98639931 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-3iprg7-cd3efe775c723f0ffff90b3d98639931 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-3iprg7-cd3efe775c723f0ffff90b3d98639931 av-special-heading-h2 blockquote modern-quote  avia-builder-el-10  el_after_av_heading  el_before_av_textblock  case_study_headline av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Iconic and contemporary.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lznh86-10-62b043f7cdf33db97103a443093e9a7c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>We stripped the new logo lettering of its baroque elements and, through modernized typographic gestures, represents the values of the <span class=\"error-spellcheck\" data-word=\"Schwechater\" data-suggestion=\"Schweitzer|Schwartz\">Schwechater<\/span> Bier brand personality \u2013 reliable, honest and down-to-earth.<br data-ctype=\"x-html-wpml_linebreak\" \/><br data-ctype=\"x-html-wpml_linebreak\" \/>The black color was completely removed from the brand logo, thus communicating the friendly, approachable brand character even more effectively.<br data-ctype=\"x-html-wpml_linebreak\" \/><br data-ctype=\"x-html-wpml_linebreak\" \/>Of course, the iconic &#8220;S&#8221; shape was retained, creating a high level of recognition.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2nbzsy-0b71afe3f3a9a71037ca701c17cd6c97\">\n#top .flex_column.av-2nbzsy-0b71afe3f3a9a71037ca701c17cd6c97{\nmargin-top:40px;\nmargin-bottom:0;\n}\n.flex_column.av-2nbzsy-0b71afe3f3a9a71037ca701c17cd6c97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n.responsive #top #wrap_all .flex_column.av-2nbzsy-0b71afe3f3a9a71037ca701c17cd6c97{\nmargin-top:40px;\nmargin-bottom:0;\n}\n<\/style>\n<div  class='flex_column av-2nbzsy-0b71afe3f3a9a71037ca701c17cd6c97 av_one_full  avia-builder-el-12  el_after_av_one_half  el_before_av_one_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltwy0fut-2ab2f5fa7b64f5128e7f90feb71a7dde\">\n#top .hr.hr-invisible.av-ltwy0fut-2ab2f5fa7b64f5128e7f90feb71a7dde{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-ltwy0fut-2ab2f5fa7b64f5128e7f90feb71a7dde hr-invisible  avia-builder-el-13  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgc8vag7-72379a2e067dff76b909f92786c24040\">\n.avia-image-container.av-lgc8vag7-72379a2e067dff76b909f92786c24040 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lgc8vag7-72379a2e067dff76b909f92786c24040 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lgc8vag7-72379a2e067dff76b909f92786c24040 av-styling- avia-align-center  avia-builder-el-14  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4468 avia-img-lazy-loading-not-4468 avia_image ' src=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/06\/Schwechater-Redesign_colors-2.jpg\" alt='' title='Schwechater-Redesign_colors-2'  height=\"43\" width=\"901\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/06\/Schwechater-Redesign_colors-2.jpg 901w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/06\/Schwechater-Redesign_colors-2-300x14.jpg 300w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/06\/Schwechater-Redesign_colors-2-768x37.jpg 768w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/06\/Schwechater-Redesign_colors-2-705x34.jpg 705w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><\/div><\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6kcxv6-3-57ca99a9a79dae62afd07edd116e2979\">\n.flex_column.av-6kcxv6-3-57ca99a9a79dae62afd07edd116e2979{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6kcxv6-3-57ca99a9a79dae62afd07edd116e2979 av_one_fifth  avia-builder-el-15  el_after_av_one_full  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nrai2u-6-c04fda3cfcd73c36ddf80cffaaacc35b\">\n.flex_column.av-nrai2u-6-c04fda3cfcd73c36ddf80cffaaacc35b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 70px 0px;\n}\n<\/style>\n<div  class='flex_column av-nrai2u-6-c04fda3cfcd73c36ddf80cffaaacc35b av_three_fifth  avia-builder-el-16  el_after_av_one_fifth  el_before_av_one_fifth  case_study_intro_wrapper flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4exyfb-1677aea2eb20278e0a1d822169376337\">\n#top .av-special-heading.av-4exyfb-1677aea2eb20278e0a1d822169376337{\nmargin:0 0 0 0;\npadding-bottom:20px;\n}\nbody .av-special-heading.av-4exyfb-1677aea2eb20278e0a1d822169376337 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-4exyfb-1677aea2eb20278e0a1d822169376337 .av-subheading{\nfont-size:25px;\n}\n<\/style>\n<div  class='av-special-heading av-4exyfb-1677aea2eb20278e0a1d822169376337 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-17  el_before_av_heading  avia-builder-el-first  case_study_subheadline av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >COLOURS<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1vw4vr-02a174176042c3a5112bdd30cb0218db\">\n#top .av-special-heading.av-1vw4vr-02a174176042c3a5112bdd30cb0218db{\npadding-bottom:40px;\n}\nbody .av-special-heading.av-1vw4vr-02a174176042c3a5112bdd30cb0218db .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1vw4vr-02a174176042c3a5112bdd30cb0218db .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1vw4vr-02a174176042c3a5112bdd30cb0218db av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-18  el_after_av_heading  el_before_av_textblock  case_study_headline av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Clear colours, powerful effect.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lznh86-5-691ec1b1d8ddd4286967961c2f0dabd8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The redesign of the <span class=\"error-spellcheck\" data-word=\"Schwechater\" data-suggestion=\"Schweitzer|Schwartz\">Schwechater<\/span> brand creates a consistent brand identity, highlighting <span class=\"error-spellcheck\" data-word=\"Schwechater\" data-suggestion=\"Schweitzer|Schwartz\">Schwechater<\/span> as a proven, traditional brand with a contemporary design.<br data-ctype=\"x-html-wpml_linebreak\" \/><br data-ctype=\"x-html-wpml_linebreak\" \/>This is supported by a clear and bold color scheme and typographic gestures.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j81xh0-13fe3873304bb1a6149dd84ee19f0b46\">\n.flex_column.av-j81xh0-13fe3873304bb1a6149dd84ee19f0b46{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-j81xh0-13fe3873304bb1a6149dd84ee19f0b46 av_one_fifth  avia-builder-el-20  el_after_av_three_fifth  el_before_av_section  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md38mov1-bb6d21983d29b0e4e021eef7986ce3c9\">\n.avia-section.av-md38mov1-bb6d21983d29b0e4e021eef7986ce3c9{\nbackground-color:#f2f2f2;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-md38mov1-bb6d21983d29b0e4e021eef7986ce3c9 main_color avia-section-large avia-no-border-styling  avia-builder-el-21  el_after_av_one_fifth  el_before_av_one_fifth  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4731'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h3ffx0-4d9ac2ee605f40e9a0ce0e2a5ec133a8\">\n.flex_column.av-h3ffx0-4d9ac2ee605f40e9a0ce0e2a5ec133a8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-h3ffx0-4d9ac2ee605f40e9a0ce0e2a5ec133a8 av_one_fifth  avia-builder-el-22  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fk7p9w-21ed2cd5f6ffa424649a70b4eb28a7e5\">\n.flex_column.av-fk7p9w-21ed2cd5f6ffa424649a70b4eb28a7e5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0 0px;\n}\n<\/style>\n<div  class='flex_column av-fk7p9w-21ed2cd5f6ffa424649a70b4eb28a7e5 av_three_fifth  avia-builder-el-23  el_after_av_one_fifth  el_before_av_one_fifth  case_study_intro_wrapper flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md385dwy-d6c6acd1a6a3e35d37ba720bd2823ccf\">\n#top .av-special-heading.av-md385dwy-d6c6acd1a6a3e35d37ba720bd2823ccf{\nmargin:0 0 0 0;\npadding-bottom:20px;\n}\nbody .av-special-heading.av-md385dwy-d6c6acd1a6a3e35d37ba720bd2823ccf .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-md385dwy-d6c6acd1a6a3e35d37ba720bd2823ccf .av-subheading{\nfont-size:25px;\n}\n<\/style>\n<div  class='av-special-heading av-md385dwy-d6c6acd1a6a3e35d37ba720bd2823ccf av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-24  el_before_av_heading  avia-builder-el-first  case_study_subheadline av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >BEFORE\/AFTERWARDS<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dhmy1g-6cd1804b3192064c7ef48be0a1dc7583\">\n#top .av-special-heading.av-dhmy1g-6cd1804b3192064c7ef48be0a1dc7583{\npadding-bottom:40px;\n}\nbody .av-special-heading.av-dhmy1g-6cd1804b3192064c7ef48be0a1dc7583 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-dhmy1g-6cd1804b3192064c7ef48be0a1dc7583 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-dhmy1g-6cd1804b3192064c7ef48be0a1dc7583 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-25  el_after_av_heading  el_before_av_textblock  case_study_headline av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Step by step towards harmony.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-d7t2uc-278d370c0534ae48247c0a1abb533e22 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Evolution instead of revolution \u2013 the new design brings clarity, structure, and emotional connection to the brand identity:<\/p>\n<ul>\n<li>The revised Schwechater Red appears cooler and therefore more premium without losing its radiance.<\/li>\n<li>The brand logo has been standardized and is now more legible. Soft shadows create a pleasant overall appearance.<\/li>\n<li>Anton Dreher, pioneer of the lager beer style, is positioned centrally on the labels. On the can, he also appears in the background \u2013 in a kind of watermark look \u2013 as a strong symbol of the brand identity.<\/li>\n<li>The M\u00e4rzen variety received a newly embedded variety name \u2013 harmoniously integrated into the overall layout.<\/li>\n<li>The 0.5-liter bottles of all varieties have been standardized \u2013 for greater clarity and overview on the shelf. Clear differentiation of the varieties is achieved through color and typography.<\/li>\n<li>On the redesigned 6-pack carriers, the brewing expertise \u2013 and with it Anton Dreher \u2013 is given an entire side panel. A visual homage to his importance to the Schwechater brand and the entire beer world.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6kcxv6-aad8fe33642fe086e539c613b9620955\">\n.flex_column.av-6kcxv6-aad8fe33642fe086e539c613b9620955{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#f2f2f2;\n}\n<\/style>\n<div  class='flex_column av-6kcxv6-aad8fe33642fe086e539c613b9620955 av_one_fifth  avia-builder-el-27  el_after_av_three_fifth  el_before_av_one_full  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-480wxg-8fd18e3bc5f3476888531e2be59f8001\">\n.flex_column.av-480wxg-8fd18e3bc5f3476888531e2be59f8001{\npadding:0 0 70px 0;\n}\n<\/style>\n<div  class='flex_column av-480wxg-8fd18e3bc5f3476888531e2be59f8001 av_one_full  avia-builder-el-28  el_after_av_one_fifth  avia-builder-el-last  first flex_column_div  column-top-margin'     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4731'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b3clc4-e100c08b96bddc0b96808b4f994e4223\">\n.flex_column.av-b3clc4-e100c08b96bddc0b96808b4f994e4223{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b3clc4-e100c08b96bddc0b96808b4f994e4223 av_one_fifth  avia-builder-el-30  el_after_av_section  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9duq9g-f6e1be73cb6429eff501ffc3f1d403e1\">\n.flex_column.av-9duq9g-f6e1be73cb6429eff501ffc3f1d403e1{\nborder-radius:0px 0px 0px 0px;\npadding:70px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9duq9g-f6e1be73cb6429eff501ffc3f1d403e1 av_three_fifth  avia-builder-el-31  el_after_av_one_fifth  el_before_av_one_fifth  case_study_intro_wrapper flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7dj7es-dcf25b6c1988d6aeebde64d8f6ac5778\">\n#top .av-special-heading.av-7dj7es-dcf25b6c1988d6aeebde64d8f6ac5778{\nmargin:0 0 0 0;\npadding-bottom:20px;\n}\nbody .av-special-heading.av-7dj7es-dcf25b6c1988d6aeebde64d8f6ac5778 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-7dj7es-dcf25b6c1988d6aeebde64d8f6ac5778 .av-subheading{\nfont-size:25px;\n}\n<\/style>\n<div  class='av-special-heading av-7dj7es-dcf25b6c1988d6aeebde64d8f6ac5778 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-32  el_before_av_heading  avia-builder-el-first  case_study_subheadline av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >PRODUCT RANGE<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-62sof8-1d846bfc1caed11b179c704b211fb25c\">\n#top .av-special-heading.av-62sof8-1d846bfc1caed11b179c704b211fb25c{\npadding-bottom:40px;\n}\nbody .av-special-heading.av-62sof8-1d846bfc1caed11b179c704b211fb25c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-62sof8-1d846bfc1caed11b179c704b211fb25c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-62sof8-1d846bfc1caed11b179c704b211fb25c av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-33  el_after_av_heading  el_before_av_textblock  case_study_headline av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Designed uniformly, experienced diversely.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-3sba9w-923faaee5b6fed800b3d75344902e74b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The packaging design creates a consistent, distinctive design theme across all products \u2013 while ensuring that each beer retains its individual character through targeted differentiation in colors, typography and details.<\/p>\n<p>Each beer variety is experienced as part of the brand \u2013 yet remains unique in its appearance.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-328pp0-189e0bdf17c50698bf5b106d4753b6d5\">\n.flex_column.av-328pp0-189e0bdf17c50698bf5b106d4753b6d5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-328pp0-189e0bdf17c50698bf5b106d4753b6d5 av_one_fifth  avia-builder-el-35  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1u2xpy-725a8c2bf05b56a63f028545eb2cc29d\">\n#top .hr.hr-invisible.av-1u2xpy-725a8c2bf05b56a63f028545eb2cc29d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1u2xpy-725a8c2bf05b56a63f028545eb2cc29d hr-invisible  avia-builder-el-36  el_after_av_one_fifth  el_before_av_section  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1u84xw-24bb06eb3bfd7bf0314cd23e92d03017\">\n.avia-section.av-1u84xw-24bb06eb3bfd7bf0314cd23e92d03017{\nmargin-top:60px;\nmargin-bottom:60px;\n}\n<\/style>\n<div id='portfoliobilder'  class='avia-section av-1u84xw-24bb06eb3bfd7bf0314cd23e92d03017 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-37  el_after_av_hr  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4731'><div class='entry-content-wrapper clearfix'>\n<div id='av-masonry-1' class='av-masonry av-md37ulaj-ae08e4740ea2a2f77a3e0c125dbb47ff noHover av-fixed-size av-large-gap av-hover-overlay- av-masonry-animation-active av-masonry-col-2 av-caption-on-hover-hide av-caption-style- av-masonry-gallery ' data-post_id=\"4731\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><div id='av-masonry-1-item-4592' data-av-masonry-item='4592' class='av-masonry-entry isotope-item post-4592 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/07\/Schwechater-Redesign_bierdeckel.jpg);\"  title=\"Schwechater-Redesign_bierdeckel\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><div id='av-masonry-1-item-4598' data-av-masonry-item='4598' class='av-masonry-entry isotope-item post-4598 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-portrait-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/07\/Schwechater-Redesign-bottle.jpg);\"  title=\"Schwechater-Redesign-bottle\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><div id='av-masonry-1-item-4596' data-av-masonry-item='4596' class='av-masonry-entry isotope-item post-4596 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/07\/Schwechater-Redesign_T24x05c.jpg);\"  title=\"Schwechater-Redesign_T24x05c\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><div id='av-masonry-1-item-4600' data-av-masonry-item='4600' class='av-masonry-entry isotope-item post-4600 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-portrait-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/07\/Schwechater-Redesign-bottle-glas-1.jpg);\"  title=\"Schwechater-Redesign-bottle-glas\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><div id='av-masonry-1-item-4590' data-av-masonry-item='4590' class='av-masonry-entry isotope-item post-4590 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/07\/Schwechater-Redesign_033b-Bottles.jpg);\"  title=\"Schwechater-Redesign_033b-Bottles\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><div id='av-masonry-1-item-4594' data-av-masonry-item='4594' class='av-masonry-entry isotope-item post-4594 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/07\/Schwechater-Redesign_Maerzen-Tray-12x033b.jpg);\"  title=\"Schwechater-Redesign_M\u00e4rzen-Tray-12x033b\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><div id='av-masonry-1-item-4485' data-av-masonry-item='4485' class='av-masonry-entry isotope-item post-4485 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-landscape-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/06\/Schwechater-Redesign_Wiener-Lager_Dosen.jpg);\"  title=\"Schwechater-Redesign_Wiener-Lager_Dosen\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><div id='av-masonry-1-item-4487' data-av-masonry-item='4487' class='av-masonry-entry isotope-item post-4487 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div 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