{"id":4188,"date":"2025-03-25T16:20:06","date_gmt":"2025-03-25T15:20:06","guid":{"rendered":"https:\/\/www.pichler-gattringer.at\/referenzen\/kaiser-kaltenhausen\/"},"modified":"2025-07-08T11:03:21","modified_gmt":"2025-07-08T09:03:21","slug":"kaiser-kaltenhausen","status":"publish","type":"portfolio","link":"https:\/\/www.pichler-gattringer.at\/en\/referenzen\/kaiser-kaltenhausen\/","title":{"rendered":"Kaiser Kaltenhausen"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nrai2u-6b8b8c9ce70388b430cfea4f4c07e0a4\">\n.flex_column.av-nrai2u-6b8b8c9ce70388b430cfea4f4c07e0a4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground:url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2023\/06\/background_headline_new_product.jpg) 0% 0% no-repeat scroll ;\n}\n<\/style>\n<div  class='flex_column av-nrai2u-6b8b8c9ce70388b430cfea4f4c07e0a4 av_one_half  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  case_study_intro_wrapper first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2715lz-1ff3b5f36cf6c03a63d88b3831a83e0e\">\n#top .av-special-heading.av-2715lz-1ff3b5f36cf6c03a63d88b3831a83e0e{\nmargin:60px 0 0 0;\npadding-bottom:20px;\n}\nbody .av-special-heading.av-2715lz-1ff3b5f36cf6c03a63d88b3831a83e0e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2715lz-1ff3b5f36cf6c03a63d88b3831a83e0e .av-subheading{\nfont-size:25px;\n}\n<\/style>\n<div  class='av-special-heading av-2715lz-1ff3b5f36cf6c03a63d88b3831a83e0e av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_before_av_heading  avia-builder-el-first  case_study_subheadline av-linked-heading'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >KAISER KALTENHAUSEN<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnt0muyc-7b07d0a2f43757c4483a9bece7793662\">\n#top .av-special-heading.av-lnt0muyc-7b07d0a2f43757c4483a9bece7793662{\npadding-bottom:40px;\n}\nbody .av-special-heading.av-lnt0muyc-7b07d0a2f43757c4483a9bece7793662 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lnt0muyc-7b07d0a2f43757c4483a9bece7793662 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lnt0muyc-7b07d0a2f43757c4483a9bece7793662 av-special-heading-h2 blockquote modern-quote  avia-builder-el-2  el_after_av_heading  el_before_av_textblock  case_study_headline av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Kaiser specialties brewed at Hofbr\u00e4u Kaltenhausen.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lznh86-68a20d8238e897ef9e68d3a464cc1e2c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"x_elementtoproof\"><span data-olk-copy-source=\"MessageBody\">Hofbr\u00e4u Kaltenhausen, Salzburg&#8217;s oldest brewery, has established itself as a meeting place for beer culture. This specialty brewery is known for its creative and handcrafted beers, which are specifically tailored to the needs of gastronomy and out-of-home consumption. <\/span><\/p>\n<p class=\"x_elementtoproof\">Kaiser Beer also stands for authentic pub culture, conviviality, and the highest quality draft beer. With the introduction of several different Kaiser specialties from Hofbr\u00e4u Kaltenhausen, these brand values \u200b\u200bare given new expression. <\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kzmyue-6d77f8cc089844f1861f8c3cbe085e51\">\n.flex_column.av-kzmyue-6d77f8cc089844f1861f8c3cbe085e51{\nborder-radius:0 0 0 0;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kzmyue-6d77f8cc089844f1861f8c3cbe085e51 av_one_half  avia-builder-el-4  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgbwmywb-67ee491248da8077e2193186442182ea\">\n.avia-image-container.av-lgbwmywb-67ee491248da8077e2193186442182ea img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lgbwmywb-67ee491248da8077e2193186442182ea .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lgbwmywb-67ee491248da8077e2193186442182ea av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4418 avia-img-lazy-loading-not-4418 avia_image ' src=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/03\/Kaiser-Kaltenhausen-bottles-Sim-V3b.jpg\" alt='Drei Kaiser Kaltenhausen Biere: Ruperti, Hofquell, Winterquell Flaschen nebeneinander' title='Kaiser-Kaltenhausen-bottles-Sim-V3b'  height=\"749\" width=\"814\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/03\/Kaiser-Kaltenhausen-bottles-Sim-V3b.jpg 814w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/03\/Kaiser-Kaltenhausen-bottles-Sim-V3b-300x276.jpg 300w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/03\/Kaiser-Kaltenhausen-bottles-Sim-V3b-768x707.jpg 768w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/03\/Kaiser-Kaltenhausen-bottles-Sim-V3b-705x649.jpg 705w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/div><\/div><\/div><\/div><\/p>\n<div class='flex_column_table av-kzmyue-9-25aa18551ebbe393d009a2b41ac73f09 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kzmyue-9-25aa18551ebbe393d009a2b41ac73f09\">\n.flex_column.av-kzmyue-9-25aa18551ebbe393d009a2b41ac73f09{\nborder-radius:0 0 0 0;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kzmyue-9-25aa18551ebbe393d009a2b41ac73f09 av_one_half  avia-builder-el-6  el_after_av_one_half  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgbwmywb-8-8d725d98e7c99ac6fe8bd579c41dfd98\">\n.avia-image-container.av-lgbwmywb-8-8d725d98e7c99ac6fe8bd579c41dfd98 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lgbwmywb-8-8d725d98e7c99ac6fe8bd579c41dfd98 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lgbwmywb-8-8d725d98e7c99ac6fe8bd579c41dfd98 av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-7  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4154 avia-img-lazy-loading-not-4154 avia_image ' src=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/03\/Kaiser-Kaltenhausen-logo-Sim-V1.jpg\" alt='Kaiser Kaltenhausen' title='Kaiser-Kaltenhausen-logo-Sim-V1'  height=\"749\" width=\"814\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/03\/Kaiser-Kaltenhausen-logo-Sim-V1.jpg 814w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/03\/Kaiser-Kaltenhausen-logo-Sim-V1-300x276.jpg 300w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/03\/Kaiser-Kaltenhausen-logo-Sim-V1-768x707.jpg 768w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/03\/Kaiser-Kaltenhausen-logo-Sim-V1-705x649.jpg 705w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nrai2u-11-0a40d90612ee79a2b38f1a5f6bfa7c9c\">\n.flex_column.av-nrai2u-11-0a40d90612ee79a2b38f1a5f6bfa7c9c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-nrai2u-11-0a40d90612ee79a2b38f1a5f6bfa7c9c av_one_half  avia-builder-el-8  el_after_av_one_half  el_before_av_one_full  case_study_intro_wrapper flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6g2udj-abdf2532922f8d44cffd67ff6ea1edd5\">\n#top .av-special-heading.av-6g2udj-abdf2532922f8d44cffd67ff6ea1edd5{\nmargin:60px 0 0 0;\npadding-bottom:20px;\n}\nbody .av-special-heading.av-6g2udj-abdf2532922f8d44cffd67ff6ea1edd5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-6g2udj-abdf2532922f8d44cffd67ff6ea1edd5 .av-subheading{\nfont-size:25px;\n}\n<\/style>\n<div  class='av-special-heading av-6g2udj-abdf2532922f8d44cffd67ff6ea1edd5 av-special-heading-h3 blockquote modern-quote  avia-builder-el-9  el_before_av_heading  avia-builder-el-first  case_study_subheadline av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >BRIEFING AND PROCEDURE<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3iprg7-ec726d92532dbdc58c6db48720cb81e8\">\n#top .av-special-heading.av-3iprg7-ec726d92532dbdc58c6db48720cb81e8{\npadding-bottom:40px;\n}\nbody .av-special-heading.av-3iprg7-ec726d92532dbdc58c6db48720cb81e8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-3iprg7-ec726d92532dbdc58c6db48720cb81e8 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-3iprg7-ec726d92532dbdc58c6db48720cb81e8 av-special-heading-h2 blockquote modern-quote  avia-builder-el-10  el_after_av_heading  el_before_av_textblock  case_study_headline av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Kaiser specialties brewed at Hofbr\u00e4u Kaltenhausen.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lznh86-10-62b043f7cdf33db97103a443093e9a7c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"x_MsoNormal\">Speciality beers under the Kaiser brand are now brewed at Hofbr\u00e4u Kaltenhausen again and this connection is reflected in the adapted Kaiser brand logo and the addition \u2018from Hofbr\u00e4u Kaltenhausen\u2019.<\/p>\n<p class=\"x_MsoNormal\">The project task was to design a new sub-brand with the aim of clearly differentiating between the different types of beer. The declared aim was to emphasise the unique character of the craft beer specialities and at the same time, with the Kaiser brand at the centre, to clearly communicate the origin from Hofbr\u00e4u Kaltenhausen. The new look was to create a contemporary fusion of the two brand worlds and thus establish a new visual identity.  <\/p>\n<p class=\"x_MsoNormal\">Hofbr\u00e4u Kaltenhausen is located at the foot of the mountains named Barmsteine \u200b\u200bnear Hallein, which is why this striking rock formation can now also be found as a subtle, iconic representation in the label design.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2nbzsy-0b71afe3f3a9a71037ca701c17cd6c97\">\n#top .flex_column.av-2nbzsy-0b71afe3f3a9a71037ca701c17cd6c97{\nmargin-top:40px;\nmargin-bottom:0;\n}\n.flex_column.av-2nbzsy-0b71afe3f3a9a71037ca701c17cd6c97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n.responsive #top #wrap_all .flex_column.av-2nbzsy-0b71afe3f3a9a71037ca701c17cd6c97{\nmargin-top:40px;\nmargin-bottom:0;\n}\n<\/style>\n<div  class='flex_column av-2nbzsy-0b71afe3f3a9a71037ca701c17cd6c97 av_one_full  avia-builder-el-12  el_after_av_one_half  el_before_av_one_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltwy0fut-2ab2f5fa7b64f5128e7f90feb71a7dde\">\n#top .hr.hr-invisible.av-ltwy0fut-2ab2f5fa7b64f5128e7f90feb71a7dde{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-ltwy0fut-2ab2f5fa7b64f5128e7f90feb71a7dde hr-invisible  avia-builder-el-13  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgc8vag7-511e5d2d7bc62aa0b157781c8f18166f\">\n.avia-image-container.av-lgc8vag7-511e5d2d7bc62aa0b157781c8f18166f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lgc8vag7-511e5d2d7bc62aa0b157781c8f18166f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lgc8vag7-511e5d2d7bc62aa0b157781c8f18166f av-styling- avia-align-center  avia-builder-el-14  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4416 avia-img-lazy-loading-not-4416 avia_image ' src=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/03\/Farben-Kaiser-Kaltenhausen-1.jpg\" alt='Farbpalette mit Schwarz, Gold, Creme, Orange, Rot und Gr\u00fcn in sechs Streifen' title='Farben-Kaiser-Kaltenhausen'  height=\"43\" width=\"901\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/03\/Farben-Kaiser-Kaltenhausen-1.jpg 901w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/03\/Farben-Kaiser-Kaltenhausen-1-300x14.jpg 300w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/03\/Farben-Kaiser-Kaltenhausen-1-768x37.jpg 768w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/03\/Farben-Kaiser-Kaltenhausen-1-705x34.jpg 705w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><\/div><\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6kcxv6-57dc506d5bc03bd2d40d67f7c6cfe834\">\n.flex_column.av-6kcxv6-57dc506d5bc03bd2d40d67f7c6cfe834{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6kcxv6-57dc506d5bc03bd2d40d67f7c6cfe834 av_one_fifth  avia-builder-el-15  el_after_av_one_full  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nrai2u-6-d19d7fcf553618a4f55d3cad700787b1\">\n.flex_column.av-nrai2u-6-d19d7fcf553618a4f55d3cad700787b1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-nrai2u-6-d19d7fcf553618a4f55d3cad700787b1 av_three_fifth  avia-builder-el-16  el_after_av_one_fifth  el_before_av_one_fifth  case_study_intro_wrapper flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4exyfb-3b1897c8bcfe969e42e50780f9581136\">\n#top .av-special-heading.av-4exyfb-3b1897c8bcfe969e42e50780f9581136{\nmargin:0 0 0 0;\npadding-bottom:20px;\n}\nbody .av-special-heading.av-4exyfb-3b1897c8bcfe969e42e50780f9581136 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-4exyfb-3b1897c8bcfe969e42e50780f9581136 .av-subheading{\nfont-size:25px;\n}\n<\/style>\n<div  class='av-special-heading av-4exyfb-3b1897c8bcfe969e42e50780f9581136 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-17  el_before_av_heading  avia-builder-el-first  case_study_subheadline av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >CONCLUSION<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1vw4vr-59326f5ecb7d9ad4a81adc7b41515a36\">\n#top .av-special-heading.av-1vw4vr-59326f5ecb7d9ad4a81adc7b41515a36{\npadding-bottom:40px;\n}\nbody .av-special-heading.av-1vw4vr-59326f5ecb7d9ad4a81adc7b41515a36 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1vw4vr-59326f5ecb7d9ad4a81adc7b41515a36 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1vw4vr-59326f5ecb7d9ad4a81adc7b41515a36 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-18  el_after_av_heading  el_before_av_textblock  case_study_headline av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Kaiser specialties brewed at Hofbr\u00e4u Kaltenhausen.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lznh86-5-691ec1b1d8ddd4286967961c2f0dabd8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"x_elementtoproof\" style=\"text-align: center;\"><span data-olk-copy-source=\"MessageBody\">The beers, produced in small batches, are genuine artisanal specialties and each one shows its own unique beer character.<\/span><\/p>\n<p class=\"x_elementtoproof\" style=\"text-align: center;\"><span data-olk-copy-source=\"MessageBody\">The labels provide a comprehensive explanation of the beer style and taste of the specialty, as well as additional information about the optimal serving temperature, which foods go perfectly with the respective beer, and a description of the special flavor nuances. <\/span><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6kcxv6-3-9b4d42d1dc5c1653628c0510974613c8\">\n.flex_column.av-6kcxv6-3-9b4d42d1dc5c1653628c0510974613c8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column 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