{"id":3782,"date":"2024-04-02T14:03:16","date_gmt":"2024-04-02T12:03:16","guid":{"rendered":"https:\/\/www.pichler-gattringer.at\/?post_type=portfolio&#038;p=3782"},"modified":"2024-04-09T15:31:29","modified_gmt":"2024-04-09T13:31:29","slug":"villacher","status":"publish","type":"portfolio","link":"https:\/\/www.pichler-gattringer.at\/en\/referenzen\/villacher\/","title":{"rendered":"Villacher"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nrai2u-2813d5382ee101b176ccedb2d0c9fc0f\">\n.flex_column.av-nrai2u-2813d5382ee101b176ccedb2d0c9fc0f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground:url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2023\/04\/Redesign-1-scaled.jpg) 0% 0% no-repeat scroll ;\n}\n<\/style>\n<div  class='flex_column av-nrai2u-2813d5382ee101b176ccedb2d0c9fc0f av_one_half  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  case_study_intro_wrapper first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2715lz-f01319aa2abd5e156ddcd05996af5184\">\n#top .av-special-heading.av-2715lz-f01319aa2abd5e156ddcd05996af5184{\nmargin:60px 0 0 0;\npadding-bottom:20px;\n}\nbody .av-special-heading.av-2715lz-f01319aa2abd5e156ddcd05996af5184 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2715lz-f01319aa2abd5e156ddcd05996af5184 .av-subheading{\nfont-size:25px;\n}\n<\/style>\n<div  class='av-special-heading av-2715lz-f01319aa2abd5e156ddcd05996af5184 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_before_av_heading  avia-builder-el-first  case_study_subheadline av-linked-heading'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >VILLACHER<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnt0muyc-328e1da74f50e281fe227ebae33ea40c\">\n#top .av-special-heading.av-lnt0muyc-328e1da74f50e281fe227ebae33ea40c{\npadding-bottom:40px;\n}\nbody .av-special-heading.av-lnt0muyc-328e1da74f50e281fe227ebae33ea40c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lnt0muyc-328e1da74f50e281fe227ebae33ea40c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lnt0muyc-328e1da74f50e281fe227ebae33ea40c av-special-heading-h2 blockquote modern-quote  avia-builder-el-2  el_after_av_heading  el_before_av_textblock  case_study_headline av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >The traditional brand and the connection to Carinthia.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lznh86-68a20d8238e897ef9e68d3a464cc1e2c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The traditional Carinthian brewery VILLACHER has always been associated with the province of Carinthia &#8211; with the people, customs, social, cultural and sporting activities and developments.<br \/>\nEspecially in advertising and communication, the &#8220;Carinthian spirit&#8221; was the dominant theme expressed in various campaigns in the recent years.<\/p>\n<p>Therefore, during the process of the current brand and packaging redesign, the logical step was to make this connection visible on the packaging as well.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kzmyue-6d77f8cc089844f1861f8c3cbe085e51\">\n.flex_column.av-kzmyue-6d77f8cc089844f1861f8c3cbe085e51{\nborder-radius:0 0 0 0;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kzmyue-6d77f8cc089844f1861f8c3cbe085e51 av_one_half  avia-builder-el-4  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgbwmywb-dd12b676fb98f4165e396f06c4b7d3f2\">\n.avia-image-container.av-lgbwmywb-dd12b676fb98f4165e396f06c4b7d3f2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lgbwmywb-dd12b676fb98f4165e396f06c4b7d3f2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lgbwmywb-dd12b676fb98f4165e396f06c4b7d3f2 av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3843 avia-img-lazy-loading-not-3843 avia_image ' src=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/03\/villacher-labels-dimensional-1.jpg\" alt='' title='villacher-labels-dimensional'  height=\"583\" width=\"648\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/03\/villacher-labels-dimensional-1.jpg 648w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/03\/villacher-labels-dimensional-1-300x270.jpg 300w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/><\/div><\/div><\/div><\/div><div class='flex_column_table av-kzmyue-9-25aa18551ebbe393d009a2b41ac73f09 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kzmyue-9-25aa18551ebbe393d009a2b41ac73f09\">\n.flex_column.av-kzmyue-9-25aa18551ebbe393d009a2b41ac73f09{\nborder-radius:0 0 0 0;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kzmyue-9-25aa18551ebbe393d009a2b41ac73f09 av_one_half  avia-builder-el-6  el_after_av_one_half  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgbwmywb-8-a8083bc7a2410ce6f734c66a42c2dfdb\">\n.avia-image-container.av-lgbwmywb-8-a8083bc7a2410ce6f734c66a42c2dfdb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lgbwmywb-8-a8083bc7a2410ce6f734c66a42c2dfdb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lgbwmywb-8-a8083bc7a2410ce6f734c66a42c2dfdb av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-7  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3794 avia-img-lazy-loading-not-3794 avia_image ' src=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/03\/sketching-villacher.jpg\" alt='Skizze Villacher Bier' title='sketching-villacher'  height=\"648\" width=\"648\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/03\/sketching-villacher.jpg 648w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/03\/sketching-villacher-300x300.jpg 300w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/03\/sketching-villacher-80x80.jpg 80w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/03\/sketching-villacher-36x36.jpg 36w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/03\/sketching-villacher-180x180.jpg 180w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/><\/div><\/div><\/div><\/div><\/p>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nrai2u-11-0a40d90612ee79a2b38f1a5f6bfa7c9c\">\n.flex_column.av-nrai2u-11-0a40d90612ee79a2b38f1a5f6bfa7c9c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-nrai2u-11-0a40d90612ee79a2b38f1a5f6bfa7c9c av_one_half  avia-builder-el-8  el_after_av_one_half  el_before_av_one_full  case_study_intro_wrapper flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6g2udj-d94ffc5144d98eec78b83fd2c2c7b354\">\n#top .av-special-heading.av-6g2udj-d94ffc5144d98eec78b83fd2c2c7b354{\nmargin:60px 0 0 0;\npadding-bottom:20px;\n}\nbody .av-special-heading.av-6g2udj-d94ffc5144d98eec78b83fd2c2c7b354 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-6g2udj-d94ffc5144d98eec78b83fd2c2c7b354 .av-subheading{\nfont-size:25px;\n}\n<\/style>\n<div  class='av-special-heading av-6g2udj-d94ffc5144d98eec78b83fd2c2c7b354 av-special-heading-h3 blockquote modern-quote  avia-builder-el-9  el_before_av_heading  avia-builder-el-first  case_study_subheadline av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >BRIEFING AND APPROACH<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3iprg7-085e2d546513436dc8725e5d4572fc52\">\n#top .av-special-heading.av-3iprg7-085e2d546513436dc8725e5d4572fc52{\npadding-bottom:40px;\n}\nbody .av-special-heading.av-3iprg7-085e2d546513436dc8725e5d4572fc52 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-3iprg7-085e2d546513436dc8725e5d4572fc52 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-3iprg7-085e2d546513436dc8725e5d4572fc52 av-special-heading-h2 blockquote modern-quote  avia-builder-el-10  el_after_av_heading  el_before_av_textblock  case_study_headline av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Closeness to the region \u2013 made visible on the packaging design. <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lznh86-10-62b043f7cdf33db97103a443093e9a7c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Since 1858 to the present day, the brewery and the VILLACHER brand have been inextricably linked to the region and the federal state of Carinthia.<\/p>\n<p>As part of the current redesign, our customer&#8217;s aim was to express this more clearly again, especially with the strong-selling main variety M\u00e4rzen and highlight the three main brand values.<\/p>\n<ul>\n<li>Honest art of brewing: Elaborating and visually opening the brand by reducing it to the central core oval, without an ornamental additional outer ring.<\/li>\n<li>The bond to the region: Use of the Carinthian state colours yellow-red-white and the state coat of arms as a central element, advertising the use of Carinthian barley.<\/li>\n<li>Carinthian attitude to life: The selection of the variety fonts and the use of the carefully created background illustration create a dignified, friendly and casual look \u2013 because the VILLACHER brand has always been the companion for all the beautiful aspects of Carinthian joie de vivre.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2nbzsy-0b71afe3f3a9a71037ca701c17cd6c97\">\n#top .flex_column.av-2nbzsy-0b71afe3f3a9a71037ca701c17cd6c97{\nmargin-top:40px;\nmargin-bottom:0;\n}\n.flex_column.av-2nbzsy-0b71afe3f3a9a71037ca701c17cd6c97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n.responsive #top #wrap_all .flex_column.av-2nbzsy-0b71afe3f3a9a71037ca701c17cd6c97{\nmargin-top:40px;\nmargin-bottom:0;\n}\n<\/style>\n<div  class='flex_column av-2nbzsy-0b71afe3f3a9a71037ca701c17cd6c97 av_one_full  avia-builder-el-12  el_after_av_one_half  el_before_av_one_fourth  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltwy0fut-2ab2f5fa7b64f5128e7f90feb71a7dde\">\n#top .hr.hr-invisible.av-ltwy0fut-2ab2f5fa7b64f5128e7f90feb71a7dde{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-ltwy0fut-2ab2f5fa7b64f5128e7f90feb71a7dde hr-invisible  avia-builder-el-13  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgc8vag7-f509363c10f8742956a7d5bc8d77e9f5\">\n.avia-image-container.av-lgc8vag7-f509363c10f8742956a7d5bc8d77e9f5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lgc8vag7-f509363c10f8742956a7d5bc8d77e9f5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lgc8vag7-f509363c10f8742956a7d5bc8d77e9f5 av-styling- avia-align-center  avia-builder-el-14  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3792 avia-img-lazy-loading-not-3792 avia_image ' src=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/03\/Farben-villacher.jpg\" alt='Brand Farben Villacher Bier' title='Farben-villacher'  height=\"43\" width=\"590\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/03\/Farben-villacher.jpg 590w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/03\/Farben-villacher-300x22.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/div><\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6kcxv6-57dc506d5bc03bd2d40d67f7c6cfe834\">\n.flex_column.av-6kcxv6-57dc506d5bc03bd2d40d67f7c6cfe834{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6kcxv6-57dc506d5bc03bd2d40d67f7c6cfe834 av_one_fourth  avia-builder-el-15  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nrai2u-6-d19d7fcf553618a4f55d3cad700787b1\">\n.flex_column.av-nrai2u-6-d19d7fcf553618a4f55d3cad700787b1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-nrai2u-6-d19d7fcf553618a4f55d3cad700787b1 av_one_half  avia-builder-el-16  el_after_av_one_fourth  el_before_av_one_fourth  case_study_intro_wrapper flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4exyfb-4703bdb79e21ab8d1ac18bd95c4dbc8d\">\n#top .av-special-heading.av-4exyfb-4703bdb79e21ab8d1ac18bd95c4dbc8d{\nmargin:0 0 0 0;\npadding-bottom:20px;\n}\nbody .av-special-heading.av-4exyfb-4703bdb79e21ab8d1ac18bd95c4dbc8d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-4exyfb-4703bdb79e21ab8d1ac18bd95c4dbc8d .av-subheading{\nfont-size:25px;\n}\n<\/style>\n<div  class='av-special-heading av-4exyfb-4703bdb79e21ab8d1ac18bd95c4dbc8d av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-17  el_before_av_heading  avia-builder-el-first  case_study_subheadline av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >CONCLUSIO<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1vw4vr-75419c0fc1eaba121bc4be581530ab1f\">\n#top .av-special-heading.av-1vw4vr-75419c0fc1eaba121bc4be581530ab1f{\npadding-bottom:40px;\n}\nbody .av-special-heading.av-1vw4vr-75419c0fc1eaba121bc4be581530ab1f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1vw4vr-75419c0fc1eaba121bc4be581530ab1f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1vw4vr-75419c0fc1eaba121bc4be581530ab1f av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-18  el_after_av_heading  el_before_av_textblock  case_study_headline av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Clear design structure across the entire range. <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lznh86-5-691ec1b1d8ddd4286967961c2f0dabd8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The M\u00e4rzen can with its characteristic \u201clike freshly tapped\u201d look was also integrated into the new design structure and given a reference to the Carinthian homeland.<\/p>\n<p>The main variety Villacher \u201cM\u00e4rzen\u201d is supplemented by four other varieties; for optimal variety differentiation, the designers created a clear colour code to match the respective beer type.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6kcxv6-3-9b4d42d1dc5c1653628c0510974613c8\">\n.flex_column.av-6kcxv6-3-9b4d42d1dc5c1653628c0510974613c8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6kcxv6-3-9b4d42d1dc5c1653628c0510974613c8 av_one_fourth  avia-builder-el-20  el_after_av_one_half  el_before_av_two_third  flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nrai2u-2-c26b8756b35e53472719cfb5a236bf3b\">\n.flex_column.av-nrai2u-2-c26b8756b35e53472719cfb5a236bf3b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-nrai2u-2-c26b8756b35e53472719cfb5a236bf3b av_two_third  avia-builder-el-21  el_after_av_one_fourth  el_before_av_one_third  case_study_intro_wrapper first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1yaaqf-4e576073f712fc850fed480b4ac61b56\">\n#top .av-special-heading.av-1yaaqf-4e576073f712fc850fed480b4ac61b56{\nmargin:0 0 0 0;\npadding-bottom:20px;\n}\nbody .av-special-heading.av-1yaaqf-4e576073f712fc850fed480b4ac61b56 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1yaaqf-4e576073f712fc850fed480b4ac61b56 .av-subheading{\nfont-size:25px;\n}\n<\/style>\n<div  class='av-special-heading av-1yaaqf-4e576073f712fc850fed480b4ac61b56 av-special-heading-h3 blockquote modern-quote  avia-builder-el-22  el_before_av_heading  avia-builder-el-first  case_study_subheadline av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >CONCLUSIO<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnvuws8i-953587bf27cc36f83e52c642ddb7d48d\">\n#top .av-special-heading.av-lnvuws8i-953587bf27cc36f83e52c642ddb7d48d{\npadding-bottom:40px;\n}\nbody .av-special-heading.av-lnvuws8i-953587bf27cc36f83e52c642ddb7d48d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lnvuws8i-953587bf27cc36f83e52c642ddb7d48d .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lnvuws8i-953587bf27cc36f83e52c642ddb7d48d av-special-heading-h2 blockquote modern-quote  avia-builder-el-23  el_after_av_heading  el_before_av_textblock  case_study_headline av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Origin made visible.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lznh86-1-6033117db6a06f6cbff7c59fe6548892 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Since 1858 to the present day, the brewery and the VILLACHER brand have been inextricably linked to the region and the federal state of Carinthia.\u00a0As part of the current redesign, our customer&#8217;s aim was to express this more clearly again, especially with the strong-selling main variety M\u00e4rzen.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kzmyue-7-b14b4308a37cfa294bae69b0ada75f9f\">\n.flex_column.av-kzmyue-7-b14b4308a37cfa294bae69b0ada75f9f{\nborder-radius:0 0 0 0;\npadding:60px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kzmyue-7-b14b4308a37cfa294bae69b0ada75f9f av_one_third  avia-builder-el-25  el_after_av_two_third  el_before_av_section  avia-builder-el-last  flex_column_div  column-top-margin'     ><p><section  class='av_textblock_section av-j2qh06-8483b2abc486d80f2dd2b4a9b782dff4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em><strong>Key-Facts:<\/strong><br \/>\n<\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-htygli-fb22066989f70683f16b32bf73454113\">\n#top .hr.hr-invisible.av-htygli-fb22066989f70683f16b32bf73454113{\nmargin-top:-40px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-htygli-fb22066989f70683f16b32bf73454113 hr-invisible  avia-builder-el-27  el_after_av_textblock  el_before_av_iconlist '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gim2km-0a2271c9b7093755d4142a84967139e0\">\n#top .avia-icon-list-container.av-gim2km-0a2271c9b7093755d4142a84967139e0 .iconlist_icon{\ncolor:#ed0707;\n}\n#top .avia-icon-list-container.av-gim2km-0a2271c9b7093755d4142a84967139e0 .iconlist_icon svg:first-child{\nstroke:#ed0707;\nfill:#ed0707;\n}\n<\/style>\n<div  class='avia-icon-list-container av-gim2km-0a2271c9b7093755d4142a84967139e0  avia-builder-el-28  el_after_av_hr  el_before_av_hr '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-gim2km-0a2271c9b7093755d4142a84967139e0 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-71ghtj-9b79f5027e573fe19946bf535c1367eb avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue817' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Brand and packaging design \"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Brand and packaging design <\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-4wlvxz-12727fb824bf85236da70f15d84b0dca avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue817' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Optimized variety lettering, easier to read \"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Optimized variety lettering, easier to read <\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-2c2wtj-45a9e2ab21300d04b387d77e4edec293 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue817' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Strong colours, good visibility at the POS \"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Strong colours, good visibility at the POS <\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-2jxmaf-8a9600652715c6af85b95316524edae3 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue817' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Visualization of the connection to the federal state of Carinthia\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Visualization of the connection to the federal state of Carinthia<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9imcs6-b6db68a0936c97b7e0df769b7e9ff4af\">\n#top .hr.av-9imcs6-b6db68a0936c97b7e0df769b7e9ff4af{\nmargin-top:-15px;\nmargin-bottom:10px;\n}\n.hr.av-9imcs6-b6db68a0936c97b7e0df769b7e9ff4af .hr-inner{\nwidth:100%;\nborder-color:#727272;\n}\n<\/style>\n<div  class='hr av-9imcs6-b6db68a0936c97b7e0df769b7e9ff4af hr-custom  avia-builder-el-29  el_after_av_iconlist  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-7ad4fq-a971db16612773e0924f48d9afda9d1d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em><strong>Client:<\/strong><br \/>\nBrau Union \u00d6sterreich AG<br \/>\n<\/em><\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-631mgm-078e784feaae2ed05429aaff51e9e41f\">\n.avia-section.av-631mgm-078e784feaae2ed05429aaff51e9e41f{\nmargin-top:60px;\nmargin-bottom:60px;\n}\n<\/style>\n<div id='portfoliobilder'  class='avia-section av-631mgm-078e784feaae2ed05429aaff51e9e41f main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-31  el_after_av_one_third  el_before_av_hr  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3782'><div class='entry-content-wrapper clearfix'>\n<div id='av-masonry-1' class='av-masonry av-44ituu-b685ee03c51bc5a03dac06e838e22246 noHover av-fixed-size av-large-gap av-hover-overlay- av-masonry-animation-active av-masonry-col-2 av-caption-on-hover-hide av-caption-style- av-masonry-gallery ' data-post_id=\"3782\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><div id='av-masonry-1-item-3805' data-av-masonry-item='3805' class='av-masonry-entry isotope-item post-3805 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/03\/logo-villacher.jpg);\"  title=\"logo-villacher\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><div id='av-masonry-1-item-3826' data-av-masonry-item='3826' class='av-masonry-entry isotope-item post-3826 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-portrait-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/03\/dose-villacher-1.jpg);\"  title=\"dose-villacher\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><div id='av-masonry-1-item-3809' data-av-masonry-item='3809' class='av-masonry-entry isotope-item post-3809 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/03\/radler-villacher.jpg);\"  title=\"radler-villacher\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><div id='av-masonry-1-item-3811' data-av-masonry-item='3811' class='av-masonry-entry isotope-item post-3811 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/03\/villacher-maerzen-vorher-nachher.jpg);\"  title=\"villacher-maerzen-vorher-nachher\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><div id='av-masonry-1-item-3813' data-av-masonry-item='3813' class='av-masonry-entry isotope-item post-3813 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/03\/maerzen-villacher.jpg);\"  title=\"maerzen-villacher\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><div id='av-masonry-1-item-3815' data-av-masonry-item='3815' class='av-masonry-entry isotope-item post-3815 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/03\/maerzen-secondaries-villacher.jpg);\"  title=\"maerzen-secondaries-villacher\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><div id='av-masonry-1-item-3817' data-av-masonry-item='3817' class='av-masonry-entry isotope-item post-3817 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/03\/radler-secondaries-villacher.jpg);\"  title=\"radler-secondaries-villacher\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3782'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1u2xpy-725a8c2bf05b56a63f028545eb2cc29d\">\n#top .hr.hr-invisible.av-1u2xpy-725a8c2bf05b56a63f028545eb2cc29d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1u2xpy-725a8c2bf05b56a63f028545eb2cc29d hr-invisible  avia-builder-el-33  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-1ufm3m-315606303a6e07d48ac9882807601101 main_color avia-section-default avia-no-border-styling  avia-builder-el-34  el_after_av_hr  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3782'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3807,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"tags":[],"portfolio_entries":[12],"class_list":["post-3782","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-beverages"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Villacher Packaging Design by Pichler &amp; Gattringer Grafik Design<\/title>\n<meta name=\"description\" content=\"The traditional Carinthian brewery VILLACHER has always been associated with the province of Carinthia - with the people, customs, social, cultural and sporting activities and developments. Especially in advertising and communication, the &quot;Carinthian spirit&quot; was the dominant theme expressed in various campaigns in the recent years. Therefore, during the process of the current brand and packaging redesign, the logical step was to make this connection visible on the packaging as well.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Villacher Packaging Design by Pichler &amp; Gattringer Grafik Design\" \/>\n<meta property=\"og:description\" content=\"The traditional Carinthian brewery VILLACHER has always been associated with the province of Carinthia - with the people, customs, social, cultural and sporting activities and developments. Especially in advertising and communication, the &quot;Carinthian spirit&quot; was the dominant theme expressed in various campaigns in the recent years. 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