{"id":1956,"date":"2021-04-14T14:36:08","date_gmt":"2021-04-14T12:36:08","guid":{"rendered":"https:\/\/www.pichler-gattringer.at\/?post_type=portfolio&#038;p=1956"},"modified":"2023-04-17T11:30:27","modified_gmt":"2023-04-17T09:30:27","slug":"schladminger","status":"publish","type":"portfolio","link":"https:\/\/www.pichler-gattringer.at\/en\/referenzen\/schladminger\/","title":{"rendered":"Schladminger"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-0  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-6cb8dd2e6d82c07611e22cdddb53b1e9\">\n#top .av-special-heading.av-av_heading-6cb8dd2e6d82c07611e22cdddb53b1e9{\npadding-bottom:0;\n}\nbody .av-special-heading.av-av_heading-6cb8dd2e6d82c07611e22cdddb53b1e9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-6cb8dd2e6d82c07611e22cdddb53b1e9 .av-subheading{\nfont-size:25px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-6cb8dd2e6d82c07611e22cdddb53b1e9 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_before_av_heading  avia-builder-el-first  av-linked-heading'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >SCHLADMINGER<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knhgoi8n-66b75b34c68fa77e588edb001e4773ea\">\n#top .av-special-heading.av-knhgoi8n-66b75b34c68fa77e588edb001e4773ea{\npadding-bottom:0;\n}\nbody .av-special-heading.av-knhgoi8n-66b75b34c68fa77e588edb001e4773ea .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-knhgoi8n-66b75b34c68fa77e588edb001e4773ea .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-knhgoi8n-66b75b34c68fa77e588edb001e4773ea av-special-heading-h2 blockquote modern-quote  avia-builder-el-2  el_after_av_heading  avia-builder-el-last  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Schladminger brewing culture in a fresh design<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_two_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-6126cab7d8fab8d08143dd2dacdf673c av_two_third  avia-builder-el-3  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kb9a933r-7bce61271a14bd63980505788da5026b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Pichler &amp; Gattringer designed the redesign for the popular Schladminger beers.<\/p>\n<p>In the midst of the Schladming-Dachstein region, the Tauern mountains provide the regional specialty brewery with the raw materials for an authentic beer enjoyment. Since 1988 Schladminger has had the first organic beer in its range with the Bio Zwickl and Schnee Wei\u00dfe.<\/p>\n<p>Pichler &amp; Gattringer has now given the traditional brand a fresh look. Too little contemporary and characteristic, overloaded and a lack of consistency in the varieties prompted the customer to revitalize the brand identity.<\/p>\n<p>During the relaunch, the packaging specialists from Linz made the coat of arms, which has always been part of the logo and regional trademark, clearer and more concise. The Schladminger lettering is more typical for beer and the mountains are more natural. The redesign looks fresher and more modern without losing sight of the origin and tradition of the regional brand.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-06b21c509049475817a4b8e0e89a313f\">\n.flex_column.av-av_one_third-06b21c509049475817a4b8e0e89a313f{\nborder-radius:0 0 0 0;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-06b21c509049475817a4b8e0e89a313f av_one_third  avia-builder-el-5  el_after_av_two_third  el_before_av_section  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><p><section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em><strong>Key-Facts:<\/strong><br \/>\n<\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0eabcb8162859d5f3787c69ce8ff1969\">\n#top .hr.hr-invisible.av-av_hr-0eabcb8162859d5f3787c69ce8ff1969{\nmargin-top:-40px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-av_hr-0eabcb8162859d5f3787c69ce8ff1969 hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_iconlist '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb9aalgb-ebab9b8f2ed4226f4239f1901783d36c\">\n#top .avia-icon-list-container.av-kb9aalgb-ebab9b8f2ed4226f4239f1901783d36c .iconlist_icon{\ncolor:#ed0707;\n}\n#top .avia-icon-list-container.av-kb9aalgb-ebab9b8f2ed4226f4239f1901783d36c .iconlist_icon svg:first-child{\nstroke:#ed0707;\nfill:#ed0707;\n}\n<\/style>\n<div  class='avia-icon-list-container av-kb9aalgb-ebab9b8f2ed4226f4239f1901783d36c  avia-builder-el-8  el_after_av_hr  el_before_av_hr '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-kb9aalgb-ebab9b8f2ed4226f4239f1901783d36c avia-iconlist-animate'>\n<li><div class='iconlist_icon av-av_iconlist_item-88667d5c9d2fd3141a2f480d27e85ddd avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue817' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Brand and packaging design\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Brand and packaging design<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-26727b682f65fe530b4a7f09ef513e88 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue817' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Craft beer style\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Craft beer style<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-d0533c86f3ffb1df6bddbd634a301e97 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue817' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Focus on regionality\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Focus on regionality<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-8a136ca8d0fc60dc1f4fe7d4d3030265\">\n#top .hr.av-av_hr-8a136ca8d0fc60dc1f4fe7d4d3030265{\nmargin-top:-15px;\nmargin-bottom:10px;\n}\n.hr.av-av_hr-8a136ca8d0fc60dc1f4fe7d4d3030265 .hr-inner{\nwidth:100%;\nborder-color:#727272;\n}\n<\/style>\n<div  class='hr av-av_hr-8a136ca8d0fc60dc1f4fe7d4d3030265 hr-custom  avia-builder-el-9  el_after_av_iconlist  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em><strong>Auftraggeber:<\/strong><br \/>\nBrau Union \u00d6sterreich AG<br \/>\n<\/em><\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='portfoliobilder'  class='avia-section av-av_section-521c3b7716003a76b2bcb7dfbe2956fb main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-11  el_after_av_one_third  el_before_av_hr  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1956'><div class='entry-content-wrapper clearfix'>\n<div id='av-masonry-1' class='av-masonry av-kb9ahp1f-b2afe4a91915a3a05e344225f07a791b noHover av-fixed-size av-large-gap av-hover-overlay- av-masonry-animation-active av-masonry-col-3 av-caption-on-hover-hide av-caption-style- av-masonry-gallery ' data-post_id=\"1956\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><div id='av-masonry-1-item-1975' data-av-masonry-item='1975' class='av-masonry-entry isotope-item post-1975 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: 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