{"id":1228,"date":"2017-04-27T17:33:26","date_gmt":"2017-04-27T15:33:26","guid":{"rendered":"https:\/\/www.pichler-gattringer.at\/?post_type=portfolio&#038;p=1228\/"},"modified":"2023-04-17T12:33:15","modified_gmt":"2023-04-17T10:33:15","slug":"neumarkt","status":"publish","type":"portfolio","link":"https:\/\/www.pichler-gattringer.at\/en\/referenzen\/neumarkt\/","title":{"rendered":"Neumarkt"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-0  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-d0de92ba6c4dc3961bdbafa5b47cbf4f\">\n#top .av-special-heading.av-av_heading-d0de92ba6c4dc3961bdbafa5b47cbf4f{\npadding-bottom:0;\n}\nbody .av-special-heading.av-av_heading-d0de92ba6c4dc3961bdbafa5b47cbf4f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-d0de92ba6c4dc3961bdbafa5b47cbf4f .av-subheading{\nfont-size:25px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-d0de92ba6c4dc3961bdbafa5b47cbf4f av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_before_av_heading  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >NEUMARKT<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-3b0df422613e57fdb92bde0551e58f6e\">\n#top .av-special-heading.av-av_heading-3b0df422613e57fdb92bde0551e58f6e{\npadding-bottom:0;\n}\nbody .av-special-heading.av-av_heading-3b0df422613e57fdb92bde0551e58f6e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-3b0df422613e57fdb92bde0551e58f6e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-3b0df422613e57fdb92bde0551e58f6e av-special-heading-h2 blockquote modern-quote  avia-builder-el-2  el_after_av_heading  avia-builder-el-last '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Powerful beer pleasure for men<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_two_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-6126cab7d8fab8d08143dd2dacdf673c av_two_third  avia-builder-el-3  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The traditional Romanian beer brand \u2018Neumarkt\u2019 (named after the place of origin T\u00eergu Mure\u0219, in German language \u2018Neumarkt am Mieresch\u2019 in Transylvania) stands for forceful and harsh beer consumption and for years it has been enjoying great popularity on the Romanian market.<br \/>\nEspecially men love the distinctive, bitter taste of hops.<\/p>\n<p>With this background Pichler &amp; Gattringer created a redesign of logo and packaging where the principal tasks were to provide better readability of the \u2018Neumarkt\u2019 lettering, to point out the use of local resources as hops from the Mures region and to give the brand a slight rejuvenation.<\/p>\n<p>The result was a moderate brush up preserving the identity and simplicity of this popular beer brand, conveying the character of a dry-bitter beer.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-06b21c509049475817a4b8e0e89a313f\">\n.flex_column.av-av_one_third-06b21c509049475817a4b8e0e89a313f{\nborder-radius:0 0 0 0;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-06b21c509049475817a4b8e0e89a313f av_one_third  avia-builder-el-5  el_after_av_two_third  el_before_av_section  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><p><section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em><strong>Key-Facts:<\/strong><br \/>\n<\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0eabcb8162859d5f3787c69ce8ff1969\">\n#top .hr.hr-invisible.av-av_hr-0eabcb8162859d5f3787c69ce8ff1969{\nmargin-top:-40px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-av_hr-0eabcb8162859d5f3787c69ce8ff1969 hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_iconlist '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_iconlist-65e0dd22e5cad9db2e3e28b8437d273c\">\n#top .avia-icon-list-container.av-av_iconlist-65e0dd22e5cad9db2e3e28b8437d273c .iconlist_icon{\ncolor:#ed0707;\n}\n#top .avia-icon-list-container.av-av_iconlist-65e0dd22e5cad9db2e3e28b8437d273c .iconlist_icon svg:first-child{\nstroke:#ed0707;\nfill:#ed0707;\n}\n<\/style>\n<div  class='avia-icon-list-container av-av_iconlist-65e0dd22e5cad9db2e3e28b8437d273c  avia-builder-el-8  el_after_av_hr  el_before_av_hr '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-av_iconlist-65e0dd22e5cad9db2e3e28b8437d273c avia-iconlist-animate'>\n<li><div class='iconlist_icon av-av_iconlist_item-c08b55f11e121d9d667b3ab5a3c6fba3 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue817' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Brand and packaging redesign\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Brand and packaging redesign<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-168af7380b04fc11a66c48d576145372 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue817' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Optimized brand lettering\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Optimized brand lettering<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-f9d0462bccb031d0d10ff84ad9f9d1ab avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue817' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Focus on regional origin\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Focus on regional origin<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-8a136ca8d0fc60dc1f4fe7d4d3030265\">\n#top .hr.av-av_hr-8a136ca8d0fc60dc1f4fe7d4d3030265{\nmargin-top:-15px;\nmargin-bottom:10px;\n}\n.hr.av-av_hr-8a136ca8d0fc60dc1f4fe7d4d3030265 .hr-inner{\nwidth:100%;\nborder-color:#727272;\n}\n<\/style>\n<div  class='hr av-av_hr-8a136ca8d0fc60dc1f4fe7d4d3030265 hr-custom  avia-builder-el-9  el_after_av_iconlist  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em><strong>Auftraggeber:<\/strong><br \/>\nHEINEKEN Romania<\/em><\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='portfoliobilder'  class='avia-section av-av_section-521c3b7716003a76b2bcb7dfbe2956fb main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-11  el_after_av_one_third  el_before_av_hr  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1228'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-b18ec1635791c30194c2fc90ea77ba9c\">\n.flex_column.av-av_two_third-b18ec1635791c30194c2fc90ea77ba9c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-b18ec1635791c30194c2fc90ea77ba9c av_two_third  avia-builder-el-12  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-koea7uhg-46bec802402487a1f532b7adb1eb1a3a\">\n.avia-image-container.av-koea7uhg-46bec802402487a1f532b7adb1eb1a3a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-koea7uhg-46bec802402487a1f532b7adb1eb1a3a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-koea7uhg-46bec802402487a1f532b7adb1eb1a3a av-styling- avia_animated_image av-animated-when-visible-95 left-to-right avia-align-center  avia-builder-el-13  el_before_av_image  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2153 avia-img-lazy-loading-not-2153 avia_image ' src=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Neumarkt_05.jpg\" alt='' title='Neumarkt_05'  height=\"1335\" width=\"1315\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Neumarkt_05.jpg 1315w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Neumarkt_05-296x300.jpg 296w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Neumarkt_05-1015x1030.jpg 1015w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Neumarkt_05-80x80.jpg 80w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Neumarkt_05-768x780.jpg 768w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Neumarkt_05-36x36.jpg 36w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Neumarkt_05-1192x1210.jpg 1192w\" sizes=\"(max-width: 1315px) 100vw, 1315px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-dc7818369a81ce6e4d6cf5371bdc5886\">\n.avia-image-container.av-av_image-dc7818369a81ce6e4d6cf5371bdc5886 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-dc7818369a81ce6e4d6cf5371bdc5886 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-dc7818369a81ce6e4d6cf5371bdc5886 av-styling- avia_animated_image av-animated-when-visible-95 left-to-right avia-align-center  avia-builder-el-14  el_after_av_image  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-825 avia-img-lazy-loading-not-825 avia_image ' src=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/05\/Neumarkt_01.jpg\" alt='' title='Neumarkt_01'  height=\"1335\" width=\"1315\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/05\/Neumarkt_01.jpg 1315w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/05\/Neumarkt_01-296x300.jpg 296w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/05\/Neumarkt_01-1015x1030.jpg 1015w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/05\/Neumarkt_01-80x80.jpg 80w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/05\/Neumarkt_01-768x780.jpg 768w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/05\/Neumarkt_01-36x36.jpg 36w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/05\/Neumarkt_01-1192x1210.jpg 1192w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/05\/Neumarkt_01-450x457.jpg 450w\" sizes=\"(max-width: 1315px) 100vw, 1315px\" \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-9c1d454dc06f7247226bc4e8f931daae\">\n.flex_column.av-av_one_third-9c1d454dc06f7247226bc4e8f931daae{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-9c1d454dc06f7247226bc4e8f931daae av_one_third  avia-builder-el-15  el_after_av_two_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-koea86vm-0a1ed6749e743ee35b9dce48b02fbc5b\">\n.avia-image-container.av-koea86vm-0a1ed6749e743ee35b9dce48b02fbc5b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-koea86vm-0a1ed6749e743ee35b9dce48b02fbc5b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-koea86vm-0a1ed6749e743ee35b9dce48b02fbc5b av-styling- avia_animated_image av-animated-when-visible-95 right-to-left avia-align-center  avia-builder-el-16  el_before_av_image  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2122 avia-img-lazy-loading-not-2122 avia_image ' src=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Neumarkt-RL19_Adler.jpg\" alt='' title='Neumarkt-RL19_Adler'  height=\"1335\" width=\"648\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Neumarkt-RL19_Adler.jpg 648w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Neumarkt-RL19_Adler-146x300.jpg 146w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Neumarkt-RL19_Adler-500x1030.jpg 500w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Neumarkt-RL19_Adler-587x1210.jpg 587w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-a27a24db5b88ea0e33f2d5f1b683f45a\">\n.avia-image-container.av-av_image-a27a24db5b88ea0e33f2d5f1b683f45a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-a27a24db5b88ea0e33f2d5f1b683f45a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-a27a24db5b88ea0e33f2d5f1b683f45a av-styling- avia_animated_image av-animated-when-visible-95 right-to-left avia-align-center  avia-builder-el-17  el_after_av_image  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-827 avia-img-lazy-loading-not-827 avia_image ' src=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/05\/Neumarkt_02.jpg\" alt='' title='Neumarkt_02'  height=\"1335\" width=\"648\"  itemprop=\"thumbnailUrl\" 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