{"id":1224,"date":"2017-05-04T17:20:16","date_gmt":"2017-05-04T15:20:16","guid":{"rendered":"https:\/\/www.pichler-gattringer.at\/?post_type=portfolio&#038;p=1224\/"},"modified":"2023-04-17T12:28:28","modified_gmt":"2023-04-17T10:28:28","slug":"schwechater","status":"publish","type":"portfolio","link":"https:\/\/www.pichler-gattringer.at\/en\/referenzen\/schwechater\/","title":{"rendered":"Schwechater"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-0  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-3a157326759d106b6a7a0e33fe597139\">\n#top .av-special-heading.av-av_heading-3a157326759d106b6a7a0e33fe597139{\npadding-bottom:0;\n}\nbody .av-special-heading.av-av_heading-3a157326759d106b6a7a0e33fe597139 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-3a157326759d106b6a7a0e33fe597139 .av-subheading{\nfont-size:25px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-3a157326759d106b6a7a0e33fe597139 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_before_av_heading  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >SCHWECHATER BIER AND WIENER LAGER<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-e1c3f3f61cefc51a6456d4113a0595ea\">\n#top .av-special-heading.av-av_heading-e1c3f3f61cefc51a6456d4113a0595ea{\npadding-bottom:0;\n}\nbody .av-special-heading.av-av_heading-e1c3f3f61cefc51a6456d4113a0595ea .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-e1c3f3f61cefc51a6456d4113a0595ea .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-e1c3f3f61cefc51a6456d4113a0595ea av-special-heading-h2 blockquote modern-quote  avia-builder-el-2  el_after_av_heading  avia-builder-el-last '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >A beer brand with history<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_two_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-6126cab7d8fab8d08143dd2dacdf673c av_two_third  avia-builder-el-3  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Schwechater has been pioneering achievements in brewing since 1632. In 1841 Anton Dreher presented his first bottom-fermented lager beer in the history of brewing, the world-famous beer Schwechater.<\/p>\n<p>In order to revive this tradition, Pichler &amp; Gattringer developed on behalf of Brau Union the nostalgic Schwechater Zwickl design, along with an appropriate gift edition.<\/p>\n<p>We also take special pride in the Schwechater 0.5 l cans, the most popular canned beer in Austria. So we are particularly proud of the latest brand redesign, especially the newly designed Schwechater 0.5 liter can &#8211; the unchallenged No. 1 in the can beer segment in Austria &#8211; and the new label design, which also comes from the pen of Pichler &amp; Gattringer, a moderate\u00a0brush up of the design and increase of the distinctive red color on the shelf. The link to the famous pioneer of the brewing history, Anton Dreher, was also increasingly centered on packaging design.<\/p>\n<p>In 2016, Schwechater beer celebrates &#8220;175 years of lager beer&#8221; and presents the &#8220;Wiener Lager&#8221;, whose recipe is based on the historical beer style of 1841.<br \/>\nThe lettering in retro style and the label design for the characteristic bottle as well as the POS materials were designed by Pichler &amp; Gattringer. The characteristic &#8220;Schwechater&#8221; color world in red and gold conveys the origin from the brewery Schwechat, the fine structuring of the label material creates the impression of naturalness and retrofeeling, both visually and haptically. And, of course, Anton Dreher, this important personality of the brewery, was also referred to as the creator of this beer style.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-06b21c509049475817a4b8e0e89a313f\">\n.flex_column.av-av_one_third-06b21c509049475817a4b8e0e89a313f{\nborder-radius:0 0 0 0;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-06b21c509049475817a4b8e0e89a313f av_one_third  avia-builder-el-5  el_after_av_two_third  el_before_av_section  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><p><section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em><strong>Key-Facts:<\/strong><br \/>\n<\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0eabcb8162859d5f3787c69ce8ff1969\">\n#top .hr.hr-invisible.av-av_hr-0eabcb8162859d5f3787c69ce8ff1969{\nmargin-top:-40px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-av_hr-0eabcb8162859d5f3787c69ce8ff1969 hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_iconlist '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_iconlist-65e0dd22e5cad9db2e3e28b8437d273c\">\n#top .avia-icon-list-container.av-av_iconlist-65e0dd22e5cad9db2e3e28b8437d273c .iconlist_icon{\ncolor:#ed0707;\n}\n#top .avia-icon-list-container.av-av_iconlist-65e0dd22e5cad9db2e3e28b8437d273c .iconlist_icon svg:first-child{\nstroke:#ed0707;\nfill:#ed0707;\n}\n<\/style>\n<div  class='avia-icon-list-container av-av_iconlist-65e0dd22e5cad9db2e3e28b8437d273c  avia-builder-el-8  el_after_av_hr  el_before_av_hr '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-av_iconlist-65e0dd22e5cad9db2e3e28b8437d273c avia-iconlist-animate'>\n<li><div class='iconlist_icon av-av_iconlist_item-3ec784288a76782ded1468a711e6ab87 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue817' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Brand and packaging design development\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Brand and packaging design development<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-ef81fe99c24e6793c4ce296358cea4e5 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue817' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Up to date with tradition\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Up to date with tradition<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-b9d22a3e67018122e61ad12601c8c981 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue817' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Reference to the brewer pioneer Anton Dreher\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Reference to the brewer pioneer Anton Dreher<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-2c2fb4aeb5d14628838116aa282b68d0 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue817' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Label material with texture\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Label material with texture<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-8a136ca8d0fc60dc1f4fe7d4d3030265\">\n#top .hr.av-av_hr-8a136ca8d0fc60dc1f4fe7d4d3030265{\nmargin-top:-15px;\nmargin-bottom:10px;\n}\n.hr.av-av_hr-8a136ca8d0fc60dc1f4fe7d4d3030265 .hr-inner{\nwidth:100%;\nborder-color:#727272;\n}\n<\/style>\n<div  class='hr av-av_hr-8a136ca8d0fc60dc1f4fe7d4d3030265 hr-custom  avia-builder-el-9  el_after_av_iconlist  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em><strong>Auftraggeber:<\/strong><br \/>\nBrau Union \u00d6sterreich AG<br \/>\n<\/em><\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='portfoliobilder'  class='avia-section av-av_section-521c3b7716003a76b2bcb7dfbe2956fb main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-11  el_after_av_one_third  el_before_av_hr  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1224'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-b18ec1635791c30194c2fc90ea77ba9c\">\n.flex_column.av-av_two_third-b18ec1635791c30194c2fc90ea77ba9c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-b18ec1635791c30194c2fc90ea77ba9c av_two_third  avia-builder-el-12  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-dbc9ab040a7f6f50957c20c5ad6dbede\">\n.avia-image-container.av-av_image-dbc9ab040a7f6f50957c20c5ad6dbede img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-dbc9ab040a7f6f50957c20c5ad6dbede .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container 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src=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Schwechater_02.jpg\" alt='' title='Schwechater_02'  height=\"1335\" width=\"648\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Schwechater_02.jpg 648w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Schwechater_02-146x300.jpg 146w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Schwechater_02-500x1030.jpg 500w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Schwechater_02-587x1210.jpg 587w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Schwechater_02-450x927.jpg 450w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-b18ec1635791c30194c2fc90ea77ba9c\">\n.flex_column.av-av_one_third-b18ec1635791c30194c2fc90ea77ba9c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-b18ec1635791c30194c2fc90ea77ba9c av_one_third  avia-builder-el-16  el_after_av_one_third  el_before_av_two_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-09a1201b58c997aebf3ceeff1a68fb8d\">\n.avia-image-container.av-av_image-09a1201b58c997aebf3ceeff1a68fb8d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-09a1201b58c997aebf3ceeff1a68fb8d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-09a1201b58c997aebf3ceeff1a68fb8d av-styling- avia_animated_image av-animated-when-visible-95 left-to-right avia-align-center  avia-builder-el-17  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-514 avia-img-lazy-loading-not-514 avia_image ' src=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Schwechater_03.jpg\" alt='' title='Schwechater_03'  height=\"648\" width=\"648\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Schwechater_03.jpg 648w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Schwechater_03-300x300.jpg 300w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Schwechater_03-80x80.jpg 80w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Schwechater_03-36x36.jpg 36w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Schwechater_03-180x180.jpg 180w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Schwechater_03-120x120.jpg 120w, 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