{"id":1194,"date":"2022-07-13T17:47:53","date_gmt":"2022-07-13T15:47:53","guid":{"rendered":"https:\/\/www.pichler-gattringer.at\/?post_type=portfolio&#038;p=1194\/"},"modified":"2024-06-06T22:41:27","modified_gmt":"2024-06-06T20:41:27","slug":"hops","status":"publish","type":"portfolio","link":"https:\/\/www.pichler-gattringer.at\/en\/referenzen\/hops\/","title":{"rendered":"HOPS"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ayu2d-2e294b4b8cf8ef59776d68680eb83f4f\">\n.flex_column.av-ayu2d-2e294b4b8cf8ef59776d68680eb83f4f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ayu2d-2e294b4b8cf8ef59776d68680eb83f4f av_one_full  avia-builder-el-0  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l472t9vj-66b02676176e4063bb58b93189c3ed6b\">\n#top .av-special-heading.av-l472t9vj-66b02676176e4063bb58b93189c3ed6b{\npadding-bottom:0;\n}\nbody .av-special-heading.av-l472t9vj-66b02676176e4063bb58b93189c3ed6b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l472t9vj-66b02676176e4063bb58b93189c3ed6b .av-subheading{\nfont-size:25px;\n}\n<\/style>\n<div  class='av-special-heading av-l472t9vj-66b02676176e4063bb58b93189c3ed6b av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_before_av_heading  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >HOPS<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-76d99-94033e1f76abd1c3bf33f25b21be951d\">\n#top .av-special-heading.av-76d99-94033e1f76abd1c3bf33f25b21be951d{\npadding-bottom:0;\n}\nbody .av-special-heading.av-76d99-94033e1f76abd1c3bf33f25b21be951d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-76d99-94033e1f76abd1c3bf33f25b21be951d .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-76d99-94033e1f76abd1c3bf33f25b21be951d av-special-heading-h2 blockquote modern-quote  avia-builder-el-2  el_after_av_heading  avia-builder-el-last '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Offen f\u00fcr neues Design<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2l8hnx-641467196c9f8995dbcb738095313078\">\n.flex_column.av-2l8hnx-641467196c9f8995dbcb738095313078{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2l8hnx-641467196c9f8995dbcb738095313078 av_two_third  avia-builder-el-3  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-2eye05-2ca005ad3c301eca30a9cc527a4d1ba4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Pichler &amp; Gattringer gestaltet das Design f\u00fcr HOPS \u2013 das erste Biermischgetr\u00e4nk mit Hopfenlimonade<\/p>\n<p>Innovation und Mut zu Neuem beweist die Brau Union einmal mehr mit HOPS . Der zitronig-fruchtige Geschmack aus drei Viertel gehopfter Limonade und einem Viertel alkoholfreiem Bier trifft den Zeitgeist \u2013 nicht zu s\u00fc\u00df und erfrischend prickelnd.<\/p>\n<p>Das Design f\u00fcr den modernen Urban Drink kommt von den Linzer Verpackungsspezialisten Pichler &amp; Gattringer. Die visuelle Umsetzung entspringt der Produktidee und setzt das Mischgetr\u00e4nk mit nat\u00fcrlicher Hopfenlimonade jung und frisch in Szene. \u201eDie Herausforderung dabei war, ein unverkennbar bieriges Produkt zu gestalten, das sich gleichzeitig aber klar vom Biersortiment abhebt. Erreicht wurde das durch die besondere Farbgebung, mit den naturverbundenen Gr\u00fcnt\u00f6nen auf warmem Wei\u00df mit Blau wurde der Link vom verwendeten Naturhopfen zum fruchtig-frischen Genuss geschaffen. Die leicht gr\u00fcnlich schimmernde, klare Flasche macht die Unverf\u00e4lschtheit sofort sichtbar. Das auf Naturpapier bedruckte Label unterst\u00fctzt die Nat\u00fcrlichkeit.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26vuwd-63e4b389577f8cd2ce2b2bb3326d0782\">\n.flex_column.av-26vuwd-63e4b389577f8cd2ce2b2bb3326d0782{\nborder-radius:0 0 0 0;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-26vuwd-63e4b389577f8cd2ce2b2bb3326d0782 av_one_third  avia-builder-el-5  el_after_av_two_third  el_before_av_section  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><p><section  class='av_textblock_section av-22gaat-a3059b75ebf59b1130e0cb95bbe59f7f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em><strong>Key-Facts:<\/strong><br \/>\n<\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1uydh9-dc64e10742345e109d0419319a46462b\">\n#top .hr.hr-invisible.av-1uydh9-dc64e10742345e109d0419319a46462b{\nmargin-top:-40px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-1uydh9-dc64e10742345e109d0419319a46462b hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_iconlist '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1o54rx-fc285762b1fc3316e3f71a78b1b23b4a\">\n#top .avia-icon-list-container.av-1o54rx-fc285762b1fc3316e3f71a78b1b23b4a .iconlist_icon{\ncolor:#ed0707;\n}\n#top .avia-icon-list-container.av-1o54rx-fc285762b1fc3316e3f71a78b1b23b4a .iconlist_icon svg:first-child{\nstroke:#ed0707;\nfill:#ed0707;\n}\n<\/style>\n<div  class='avia-icon-list-container av-1o54rx-fc285762b1fc3316e3f71a78b1b23b4a  avia-builder-el-8  el_after_av_hr  el_before_av_hr '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-1o54rx-fc285762b1fc3316e3f71a78b1b23b4a avia-iconlist-animate'>\n<li><div class='iconlist_icon av-1n3cfp-1835581001a28689d36e420ea3831946 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue817' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Marken- und Verpackungsdesign\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Marken- und Verpackungsdesign<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-1eu4l9-f480ab493c6f1a3cd92f6fda93a35bca avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue817' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Urban Drink \"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Urban Drink <\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-17pva5-5652de45a690fc73189617c4df7b9f5e avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue817' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Naturpapier \"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Naturpapier <\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-117019-441b6c1ea7aee46693e5118e716eba6b avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue817' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Jung, frisch, spritzig\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Jung, frisch, spritzig<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w1ce5-55b9e909a67a427b9dbdf11b05928e87\">\n#top .hr.av-w1ce5-55b9e909a67a427b9dbdf11b05928e87{\nmargin-top:-15px;\nmargin-bottom:10px;\n}\n.hr.av-w1ce5-55b9e909a67a427b9dbdf11b05928e87 .hr-inner{\nwidth:100%;\nborder-color:#727272;\n}\n<\/style>\n<div  class='hr av-w1ce5-55b9e909a67a427b9dbdf11b05928e87 hr-custom  avia-builder-el-9  el_after_av_iconlist  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-pl6d9-f5b8f823179142f07fee04ea62415abd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em><strong>Auftraggeber:<\/strong><br \/>\nBrau Union \u00d6sterreich AG<br \/>\n<\/em><\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='portfoliobilder'  class='avia-section av-jy79p-740949c4b9e7de986a3f37ba2059b01c main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-11  el_after_av_one_third  el_before_av_hr  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1194'><div class='entry-content-wrapper clearfix'>\n<div id='av-masonry-1' class='av-masonry av-fib3h-7532a2e1036c8529e5b9c1deef326dc4 noHover av-fixed-size av-large-gap av-hover-overlay-active av-masonry-animation-active av-masonry-col-3 av-caption-always 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av-grid-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/05\/hops-kola-zitron-c.jpg);\"  title=\"hops-kola-zitron-c\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><div id='av-masonry-1-item-2674' data-av-masonry-item='2674' class='av-masonry-entry isotope-item post-2674 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/05\/hops-zitrone-T4x6x033b-65mm.jpg);\"  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class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/05\/hops-zitrone-maracuja-c.jpg);\"  title=\"hops-zitrone-maracuja-c\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1194'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-70whx-26581f599db0eb4d6fcad4c60675ae08\">\n#top .hr.hr-invisible.av-70whx-26581f599db0eb4d6fcad4c60675ae08{\nheight:50px;\n}\n<\/style>\n<div  class='hr 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