{"id":1190,"date":"2017-05-07T17:39:17","date_gmt":"2017-05-07T15:39:17","guid":{"rendered":"https:\/\/www.pichler-gattringer.at\/?post_type=portfolio&#038;p=1190\/"},"modified":"2023-04-17T12:26:32","modified_gmt":"2023-04-17T10:26:32","slug":"hofbraeu-kaltenhausen","status":"publish","type":"portfolio","link":"https:\/\/www.pichler-gattringer.at\/en\/referenzen\/hofbraeu-kaltenhausen\/","title":{"rendered":"Hofbr\u00e4u Kaltenhausen"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-0  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-aa2429ce3089fb4ee840be14e147ab09\">\n#top .av-special-heading.av-av_heading-aa2429ce3089fb4ee840be14e147ab09{\npadding-bottom:0;\n}\nbody .av-special-heading.av-av_heading-aa2429ce3089fb4ee840be14e147ab09 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-aa2429ce3089fb4ee840be14e147ab09 .av-subheading{\nfont-size:25px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-aa2429ce3089fb4ee840be14e147ab09 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_before_av_heading  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >HOFBR\u00c4U KALTENHAUSEN<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-1966d008bfe30d21b456ed674dfac609\">\n#top .av-special-heading.av-av_heading-1966d008bfe30d21b456ed674dfac609{\npadding-bottom:0;\n}\nbody .av-special-heading.av-av_heading-1966d008bfe30d21b456ed674dfac609 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-1966d008bfe30d21b456ed674dfac609 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-1966d008bfe30d21b456ed674dfac609 av-special-heading-h2 blockquote modern-quote  avia-builder-el-2  el_after_av_heading  avia-builder-el-last '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Beer culture that you can see<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_two_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-6126cab7d8fab8d08143dd2dacdf673c av_two_third  avia-builder-el-3  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>What people call craft beer today has existed in Kaltenhausen for centuries: finest beer culture off the beaten track. Founded in 1475, the oldest brewery in Salzburg has always combined the craft of traditional brewing with innovative ideas. The task was to make this unique combination visible with a new brand image and packaging design.<\/p>\n<p>Pichler &amp; Gattringer went to work with a high level of sensitivity. The selection of label paper with special embossing conveys naturalness and craftsmanship both optically and tactilely. The brewery\u2019s characteristic star with its hand-drawn depiction of hops highlights the beer\u2019s craftsmanship and uniqueness.<\/p>\n<p>Every type has its own colour, yet the unified design language gives identity to the entire range and makes it easy to recognise. The editions are embedded in the background with a historic engraving and stand out from the regular product line.<\/p>\n<p>With the new brand identity a very original way was found to keep the balance between simplicity and aesthetics, tradition and modernity. And thus to convey the character of Hofbr\u00e4u Kaltenhausen at first glance.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-06b21c509049475817a4b8e0e89a313f\">\n.flex_column.av-av_one_third-06b21c509049475817a4b8e0e89a313f{\nborder-radius:0 0 0 0;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-06b21c509049475817a4b8e0e89a313f av_one_third  avia-builder-el-5  el_after_av_two_third  el_before_av_section  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><p><section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em><strong>Key-Facts:<\/strong><br \/>\n<\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0eabcb8162859d5f3787c69ce8ff1969\">\n#top .hr.hr-invisible.av-av_hr-0eabcb8162859d5f3787c69ce8ff1969{\nmargin-top:-40px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-av_hr-0eabcb8162859d5f3787c69ce8ff1969 hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_iconlist '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_iconlist-65e0dd22e5cad9db2e3e28b8437d273c\">\n#top .avia-icon-list-container.av-av_iconlist-65e0dd22e5cad9db2e3e28b8437d273c .iconlist_icon{\ncolor:#ed0707;\n}\n#top .avia-icon-list-container.av-av_iconlist-65e0dd22e5cad9db2e3e28b8437d273c .iconlist_icon svg:first-child{\nstroke:#ed0707;\nfill:#ed0707;\n}\n<\/style>\n<div  class='avia-icon-list-container av-av_iconlist-65e0dd22e5cad9db2e3e28b8437d273c  avia-builder-el-8  el_after_av_hr  el_before_av_hr '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-av_iconlist-65e0dd22e5cad9db2e3e28b8437d273c avia-iconlist-animate'>\n<li><div class='iconlist_icon av-av_iconlist_item-a33da436366cee7d6821bda6b8a0c3b9 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue817' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Brand and packaging redesign \"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Brand and packaging redesign <\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-4291d47f529bd8eff182ba097e405436 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue817' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Hand-drawn hops illustration\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Hand-drawn hops illustration<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-ea5afb4e4b880da6018064afd50e7dcc avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue817' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Embossed label paper\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Embossed label paper<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-fdcd6cff5747131af63c1c6a670e2ba9 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue817' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Simple and aesthetic\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Simple and aesthetic<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-8a136ca8d0fc60dc1f4fe7d4d3030265\">\n#top .hr.av-av_hr-8a136ca8d0fc60dc1f4fe7d4d3030265{\nmargin-top:-15px;\nmargin-bottom:10px;\n}\n.hr.av-av_hr-8a136ca8d0fc60dc1f4fe7d4d3030265 .hr-inner{\nwidth:100%;\nborder-color:#727272;\n}\n<\/style>\n<div  class='hr av-av_hr-8a136ca8d0fc60dc1f4fe7d4d3030265 hr-custom  avia-builder-el-9  el_after_av_iconlist  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em><strong>Auftraggeber:<\/strong><br \/>\nBrau Union \u00d6sterreich AG<br \/>\n<\/em><\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='portfoliobilder'  class='avia-section av-av_section-521c3b7716003a76b2bcb7dfbe2956fb main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-11  el_after_av_one_third  el_before_av_hr  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1190'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-b18ec1635791c30194c2fc90ea77ba9c\">\n.flex_column.av-av_two_third-b18ec1635791c30194c2fc90ea77ba9c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-b18ec1635791c30194c2fc90ea77ba9c av_two_third  avia-builder-el-12  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-989b643afdca5eee86d7247f837eb247\">\n.avia-image-container.av-av_image-989b643afdca5eee86d7247f837eb247 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-989b643afdca5eee86d7247f837eb247 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-989b643afdca5eee86d7247f837eb247 av-styling- avia_animated_image av-animated-when-visible-95 right-to-left avia-align-center  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https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Kaltenhausen_01-768x780.jpg 768w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Kaltenhausen_01-36x36.jpg 36w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Kaltenhausen_01-1192x1210.jpg 1192w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Kaltenhausen_01-450x457.jpg 450w\" sizes=\"(max-width: 1315px) 100vw, 1315px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-76545536b9bd3ebb7c09162dd15e9440\">\n.flex_column.av-av_one_third-76545536b9bd3ebb7c09162dd15e9440{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-76545536b9bd3ebb7c09162dd15e9440 av_one_third  avia-builder-el-14  el_after_av_two_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-6da591b9ae407599e367b82684493149\">\n.avia-image-container.av-av_image-6da591b9ae407599e367b82684493149 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-6da591b9ae407599e367b82684493149 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-6da591b9ae407599e367b82684493149 av-styling- avia_animated_image av-animated-when-visible-95 left-to-right avia-align-center  avia-builder-el-15  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-530 avia-img-lazy-loading-not-530 avia_image ' src=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Kaltenhausen_02.jpg\" alt='' title='Kaltenhausen_02'  height=\"1335\" width=\"648\" 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el_after_av_one_third  el_before_av_two_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-b5ca5d434a664431a723f6f192ee7128\">\n.avia-image-container.av-av_image-b5ca5d434a664431a723f6f192ee7128 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-b5ca5d434a664431a723f6f192ee7128 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-b5ca5d434a664431a723f6f192ee7128 av-styling- avia_animated_image av-animated-when-visible-95 left-to-right avia-align-center  avia-builder-el-17  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-532 avia-img-lazy-loading-not-532 avia_image ' src=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Kaltenhausen_03.jpg\" alt='' title='Kaltenhausen_03'  height=\"648\" width=\"648\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Kaltenhausen_03.jpg 648w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Kaltenhausen_03-300x300.jpg 300w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Kaltenhausen_03-80x80.jpg 80w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Kaltenhausen_03-36x36.jpg 36w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Kaltenhausen_03-180x180.jpg 180w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Kaltenhausen_03-120x120.jpg 120w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2017\/04\/Kaltenhausen_03-450x450.jpg 450w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" 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