{"id":4084,"date":"2024-09-19T13:00:57","date_gmt":"2024-09-19T11:00:57","guid":{"rendered":"https:\/\/www.pichler-gattringer.at\/brand-positioning\/"},"modified":"2024-09-20T13:14:43","modified_gmt":"2024-09-20T11:14:43","slug":"brand-positioning","status":"publish","type":"page","link":"https:\/\/www.pichler-gattringer.at\/en\/brand-positioning\/","title":{"rendered":"Brand Positioning"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3kwt0y-c394c1646d7bdfce69c75a76b1fd57bf\">\n.flex_column.av-3kwt0y-c394c1646d7bdfce69c75a76b1fd57bf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3kwt0y-c394c1646d7bdfce69c75a76b1fd57bf av_two_third  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-xnzi5e-5b6dcb68c85124ac37f9d10f8cdcda95\">\n#top .av-special-heading.av-xnzi5e-5b6dcb68c85124ac37f9d10f8cdcda95{\npadding-bottom:0;\n}\nbody .av-special-heading.av-xnzi5e-5b6dcb68c85124ac37f9d10f8cdcda95 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-xnzi5e-5b6dcb68c85124ac37f9d10f8cdcda95 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-xnzi5e-5b6dcb68c85124ac37f9d10f8cdcda95 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_before_av_heading  avia-builder-el-first  case_study_subheadline'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >BRAND POSITIONING PROCESS<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv3sgjvm-3874476e0bce9c831e1bd387d02b673c\">\n#top .av-special-heading.av-lv3sgjvm-3874476e0bce9c831e1bd387d02b673c{\npadding-bottom:0;\n}\nbody .av-special-heading.av-lv3sgjvm-3874476e0bce9c831e1bd387d02b673c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lv3sgjvm-3874476e0bce9c831e1bd387d02b673c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lv3sgjvm-3874476e0bce9c831e1bd387d02b673c av-special-heading-h2 blockquote modern-quote  avia-builder-el-2  el_after_av_heading  avia-builder-el-last  case_study_headline'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >WE LOVE BRANDS.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1uwka2-7be18f01d23dec8d8e47079299d8fdec\">\n.flex_column.av-1uwka2-7be18f01d23dec8d8e47079299d8fdec{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1uwka2-7be18f01d23dec8d8e47079299d8fdec av_one_third  avia-builder-el-3  el_after_av_two_third  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-titzoi-29067fab8642c0a18c711872a9bca927\">\n.flex_column.av-titzoi-29067fab8642c0a18c711872a9bca927{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-titzoi-29067fab8642c0a18c711872a9bca927 av_one_fifth  avia-builder-el-4  el_after_av_one_third  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wc1w8i-7f36a2c8f013533263bd32e232e2a984\">\n.flex_column.av-wc1w8i-7f36a2c8f013533263bd32e232e2a984{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-wc1w8i-7f36a2c8f013533263bd32e232e2a984 av_three_fifth  avia-builder-el-5  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-ujznjm-38fc3c7e76c09df2d2b53e78a1977371 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"x_MsoNormal\">Have you ever heard of brand DNA?<br \/>\nWe are happy to take on the role of marketing gene researchers for our clients and work together to develop the brand personality (= brand DNA) of your brand.<br \/>\nWe also research exactly where potential success patterns lie and which strategies are most efficient for achieving your goals.  <\/p>\n<p><strong><b>We help your brand to build a strong identity, optimize its performance and stand out from the competition. <\/b><\/strong><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4qkcdr-7a02946a5cfa02e8a9a842b0734936d1\">\n.flex_column.av-4qkcdr-7a02946a5cfa02e8a9a842b0734936d1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4qkcdr-7a02946a5cfa02e8a9a842b0734936d1 av_one_fifth  avia-builder-el-7  el_after_av_three_fifth  el_before_av_one_full  flex_column_div av-zero-column-padding  column-top-margin'     ><\/div><\/p>\n<div  class='flex_column av-bssfov-da3a3a28b34960f34c6396e5d4593dd7 av_one_full  avia-builder-el-8  el_after_av_one_fifth  el_before_av_section  avia-builder-el-last  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-sub-av-luuys3r0-4b6ec4d524bc4006c9199650a190b421\">\n.avia-timeline-container .av-milestone.av-luuynrhc-4e0d7419e02ee558873a31ad34a9b8cb .av-milestone-icon-inner{\nbackground-image:url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/06\/identity-icon.svg);\n}\n.avia-timeline-container .av-milestone.av-luuyp8vg-11d13928431c3274731e3b00e39ec428 .av-milestone-icon-inner{\nbackground-image:url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/06\/positioning-icon.svg);\n}\n.avia-timeline-container .av-milestone.av-luuyqmgx-fed914545968946e989ce9a407e71d94 .av-milestone-icon-inner{\nbackground-image:url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/06\/aktivierung-icon.svg);\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-luuys3r0-4b6ec4d524bc4006c9199650a190b421 av-slideshow-ui  avia-builder-el-9  avia-builder-el-no-sibling  timeline' ><ul class='avia-timeline avia-timeline-vertical av-milestone-placement-alternate avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-luuynrhc-4e0d7419e02ee558873a31ad34a9b8cb av-animated-generic fade-in av-milestone-valign-baseline av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-brand-identity' ><strong>BRAND IDENTITY<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon milestone-icon-hasborder'><span class='av-milestone-icon-inner milestone_inner'>&nbsp;<\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p>Analyze brand status Determine brand characteristics Define brand DNA<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-luuyp8vg-11d13928431c3274731e3b00e39ec428 av-animated-generic fade-in av-milestone-valign-baseline av-milestone-even'><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p>Researching the needs and motivations of the target group Developing a positioning framework and brand idea<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon milestone-icon-hasborder'><span class='av-milestone-icon-inner milestone_inner'>&nbsp;<\/span><\/span><\/div><h2 class='av-milestone-date ' id='milestone-brand-positioning' ><strong>BRAND POSITIONING<span class='av-milestone-indicator'><\/span><\/strong><\/h2><\/li>\n<li  class='av-milestone av-luuyqmgx-fed914545968946e989ce9a407e71d94 av-animated-generic fade-in av-milestone-valign-baseline av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-brand-activation' ><strong>BRAND ACTIVATION<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon milestone-icon-hasborder'><span class='av-milestone-icon-inner milestone_inner'>&nbsp;<\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p>Develop brand activation strategy Develop brand manual Support in coordinating with producers<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv3su6yf-f0cc4546c88cd33c313426a60dd8665b\">\n.avia-section.av-lv3su6yf-f0cc4546c88cd33c313426a60dd8665b{\nbackground-color:#eaeaea;\nbackground-image:unset;\nmargin-top:100px;\nmargin-bottom:0;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-lv3su6yf-f0cc4546c88cd33c313426a60dd8665b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-10  el_after_av_one_full  el_before_av_section  startpage_teaser_wrapper avia-bg-style-parallax container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4084'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-atfacv-64d6ba1e8592ad1f5afc981c0839893c\">\n.flex_column.av-atfacv-64d6ba1e8592ad1f5afc981c0839893c{\nwidth:37.6%;\n}\n<\/style>\n<div  class='flex_column av-atfacv-64d6ba1e8592ad1f5afc981c0839893c av_two_fifth  avia-builder-el-11  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv6b0emn-3cb0f523590ca504df125bf4c9e218c0\">\n.avia-image-container.av-lv6b0emn-3cb0f523590ca504df125bf4c9e218c0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lv6b0emn-3cb0f523590ca504df125bf4c9e218c0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lv6b0emn-3cb0f523590ca504df125bf4c9e218c0 av-styling- avia-align-right  avia-builder-el-12  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3915 avia-img-lazy-loading-not-3915 avia_image ' src=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/04\/daniel-frixeder-495x400.webp\" alt='Gesch\u00e4ftsf\u00fchrer Daniel Frixeder' title='daniel-frixeder'  height=\"400\" width=\"495\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/04\/daniel-frixeder-495x400.webp 495w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/04\/daniel-frixeder-845x684.webp 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8p2nqn-a2bff52e1b5848c394a36aeec0f4b955\">\n.flex_column.av-8p2nqn-a2bff52e1b5848c394a36aeec0f4b955{\nwidth:58.4%;\nmargin-left:4%;\n}\n<\/style>\n<div  class='flex_column av-8p2nqn-a2bff52e1b5848c394a36aeec0f4b955 av_three_fifth  avia-builder-el-13  el_after_av_two_fifth  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-lv6blc3a-8fe10d58729f873a611243b5f88c1837 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Your individual brand positioning process<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv6bjuei-a3c3486541daa7be1efeff4173060387\">\n#top .av-special-heading.av-lv6bjuei-a3c3486541daa7be1efeff4173060387{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lv6bjuei-a3c3486541daa7be1efeff4173060387 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lv6bjuei-a3c3486541daa7be1efeff4173060387 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lv6bjuei-a3c3486541daa7be1efeff4173060387 av-special-heading-h2  avia-builder-el-15  el_after_av_textblock  el_before_av_hr  case_study_headline'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >WE LOOK FORWARD TO YOUR INQUIRY<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv6bmrwh-2b6bfd5a8d086963c0772d5345e2e6b9\">\n#top .hr.hr-invisible.av-lv6bmrwh-2b6bfd5a8d086963c0772d5345e2e6b9{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lv6bmrwh-2b6bfd5a8d086963c0772d5345e2e6b9 hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-ruye7-70610b247e5017b01feb1d7ac98db502 avia-buttonrow-left  avia-builder-el-17  el_after_av_hr  avia-builder-el-last  second_button'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ue8r3-c8de3da6137eb5463007de766789c105\">\n#top #wrap_all .avia-button.av-5ue8r3-c8de3da6137eb5463007de766789c105{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\nmargin-bottom:10px;\nmargin-right:10px;\n}\n#top #wrap_all .avia-button.av-5ue8r3-c8de3da6137eb5463007de766789c105:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-5ue8r3-c8de3da6137eb5463007de766789c105 .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top #wrap_all .avia-button.av-5ue8r3-c8de3da6137eb5463007de766789c105:hover .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n<\/style>\n<a href='https:\/\/www.pichler-gattringer.at\/en\/contact\/'  class='avia-button av-5ue8r3-c8de3da6137eb5463007de766789c105 avia-icon_select-no avia-size-large avia-color-grey'  title=\"second_button\" aria-label=\"second_button\"><span class='avia_iconbox_title' >Contact us<\/span><span class='avia_button_background avia-button avia-color-theme-color-subtle' ><\/span><\/a>\n<\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9ivma7-d1f2ca95181bc0cf3c527738ced17798\">\n.avia-section.av-9ivma7-d1f2ca95181bc0cf3c527738ced17798 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2022\/04\/L.zipfer-naturhopfen-pils-033b-mehrfach.jpg);\nbackground-position:50% 0%;\nbackground-attachment:scroll;\n}\n.avia-section.av-9ivma7-d1f2ca95181bc0cf3c527738ced17798 .av-section-color-overlay{\nopacity:0.8;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-9ivma7-d1f2ca95181bc0cf3c527738ced17798 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-18  el_after_av_section  el_before_av_section  testimonial_quote_wrapper av-parallax-section avia-bg-style-parallax av-section-color-overlay-active container_wrap fullsize'  data-section-bg-repeat='no-repeat'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4084'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7rzlnj-531328dca8cfbe05f13663ef6246837b\">\n.flex_column.av-7rzlnj-531328dca8cfbe05f13663ef6246837b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7rzlnj-531328dca8cfbe05f13663ef6246837b av_two_third  avia-builder-el-19  avia-builder-el-no-sibling  testimonial_quote first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-61y0pb-7184b51678d42324157821768f82fc3b\">\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-61y0pb-7184b51678d42324157821768f82fc3b .avia_textblock{\nfont-size:22px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-61y0pb-7184b51678d42324157821768f82fc3b .avia_textblock{\nfont-size:22px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-61y0pb-7184b51678d42324157821768f82fc3b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"text-align: left;\"><span style=\"color: #ffffff;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2793\" src=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2022\/08\/Icon-awesome-quote-left.png\" alt=\"\" width=\"113\" height=\"99\">For decades, Pichler &amp; Gattringer has been a competent and reliable partner for numerous Zipfer brand projects.<br \/>\nThe high-quality design work, many years of expertise and comprehensive advice are geared towards a common goal: successful products on the shelf. <\/span><\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-463167-5575faabbb9f585b1b4b82bf6651dbff '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock costumer_reference'  itemprop=\"text\" ><p><strong><span style=\"color: #ffffff;\">Johannes Hofmann<\/span><\/strong><\/p>\n<p style=\"text-align: left; color: #ffffff;\">Senior Brand Manager Zipfer<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av_section_3'  class='avia-section av-7tigyn-6f4b90a0d1e4a22b75d9d37e469836d4 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-22  el_after_av_section  el_before_av_one_full  startpage_teaser_wrapper avia-bg-style-parallax container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4084'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-58sf7j-3bec87bcca59ae0fca938c3a3fded23c av_one_fifth  avia-builder-el-23  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-gsajj-fcbe56e1fba4cf1c7598636cc555c9e9 av_three_fifth  avia-builder-el-24  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv6bdhjl-b8bd1182503fcd200a46ea1192c4a7a0\">\n.avia-image-container.av-lv6bdhjl-b8bd1182503fcd200a46ea1192c4a7a0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lv6bdhjl-b8bd1182503fcd200a46ea1192c4a7a0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lv6bdhjl-b8bd1182503fcd200a46ea1192c4a7a0 av-styling- avia-align-center  avia-builder-el-25  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2911 avia-img-lazy-loading-not-2911 avia_image ' src=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2022\/11\/home-design-process-495x377.jpg\" alt='' title='home-design-process'  height=\"377\" width=\"495\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lv3tater-0fa91f04912ac09ad1aaf87e0f6ce37a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Brand Design Process<\/h2>\n<p style=\"text-align: center;\">Everyone wants to grow their brands.<br \/>\nSo what is the process to ensure that brands stand out and thrive in the marketplace? <\/p>\n<\/div><\/section><br \/>\n<div  class='avia-buttonrow-wrap av-lv3tbgmq-ac0c5d0b5be1518a4caf91948ebcba43 avia-buttonrow-center  avia-builder-el-27  el_after_av_textblock  avia-builder-el-last  second_button'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv3tbf9h-fa2df9b4c4314b5589e2510340379826\">\n#top #wrap_all .avia-button.av-lv3tbf9h-fa2df9b4c4314b5589e2510340379826{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n#top #wrap_all .avia-button.av-lv3tbf9h-fa2df9b4c4314b5589e2510340379826:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-lv3tbf9h-fa2df9b4c4314b5589e2510340379826 .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top #wrap_all .avia-button.av-lv3tbf9h-fa2df9b4c4314b5589e2510340379826:hover .avia-svg-icon svg:first-child{\nfill:white;\nstroke:white;\n}\n<\/style>\n<a href=''  class='avia-button av-lv3tbf9h-fa2df9b4c4314b5589e2510340379826 avia-icon_select-no avia-size-large avia-color-grey'  title=\"second_button\" aria-label=\"second_button\"><span class='avia_iconbox_title' >More about the brand design process<\/span><span class='avia_button_background avia-button avia-color-theme-color-subtle' ><\/span><\/a>\n<\/div><\/p><\/div><div  class='flex_column av-1y6g2n-68e2980dc3e6772c2efd44f68416d0a2 av_one_fifth  avia-builder-el-28  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4084'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6yfcf-6151018387ccc51159f58cd19681dfe5\">\n#top .flex_column.av-6yfcf-6151018387ccc51159f58cd19681dfe5{\nmargin-top:0px;\nmargin-bottom:150px;\n}\n.responsive #top #wrap_all .flex_column.av-6yfcf-6151018387ccc51159f58cd19681dfe5{\nmargin-top:0px;\nmargin-bottom:150px;\n}\n<\/style>\n<div  class='flex_column av-6yfcf-6151018387ccc51159f58cd19681dfe5 av_one_full  avia-builder-el-29  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div  '     ><p><div id='av-masonry-1' class='av-masonry av-2p7qnj-cfe095fbea640546b64295832965eb73 noHover av-fixed-size av-large-gap av-hover-overlay- av-masonry-animation-active av-masonry-col-5 av-caption-on-hover av-caption-style- av-masonry-entries av-orientation-square ' data-post_id=\"4084\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><a href=\"https:\/\/www.pichler-gattringer.at\/en\/referenzen\/schwechater-redesign\/\"  id='av-masonry-1-item-4731' data-av-masonry-item='4731' class='av-masonry-entry isotope-item post-4731 portfolio type-portfolio status-publish has-post-thumbnail hentry tag-full-en tag-landscape-en tag-portrait-en portfolio_entries-beverages  av-masonry-item-with-image' title=\"schwechater-ref-einst\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/07\/schwechater-ref-einst-1.jpg);\"  title=\"schwechater-ref-einst\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Schwechater<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.pichler-gattringer.at\/en\/referenzen\/linzer-bier-limited-edition-2\/\"  id='av-masonry-1-item-4290' data-av-masonry-item='4290' class='av-masonry-entry isotope-item post-4290 portfolio type-portfolio status-publish has-post-thumbnail hentry tag-full-en tag-full-en-2 tag-landscape-en tag-portrait-en portfolio_entries-beverages  av-masonry-item-with-image' title=\"Linzer Bier-special-Edition-Zapfsaeule-ref-einst (1)\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/05\/Linzer-Bier-special-Edition-Zapfsaeule-ref-einst-1.jpg);\"  title=\"Linzer Bier-special-Edition-Zapfsaeule-ref-einst (1)\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Linzer Bier Limited Edition<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.pichler-gattringer.at\/en\/referenzen\/kaiser-kaltenhausen\/\"  id='av-masonry-1-item-4188' data-av-masonry-item='4188' class='av-masonry-entry isotope-item post-4188 portfolio type-portfolio status-publish has-post-thumbnail hentry tag-full-en-2 tag-portrait-en portfolio_entries-beverages  av-masonry-item-with-image' title=\"Kaiser-Kaltenhausen-bottles-Sim-V4b\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/07\/Kaiser-Kaltenhausen-bottles-Sim-V4b-347x705.jpg);\"  title=\"Kaiser-Kaltenhausen-bottles-Sim-V4b\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Kaiser Kaltenhausen<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.pichler-gattringer.at\/en\/referenzen\/villacher-2\/\"  id='av-masonry-1-item-4109' data-av-masonry-item='4109' class='av-masonry-entry isotope-item post-4109 portfolio type-portfolio status-publish has-post-thumbnail hentry tag-portrait tag-portrait-en portfolio_entries-beverages  av-masonry-item-with-image' title=\"Villacher-Glockner-Pils-Bottle-Sim\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/10\/Villacher-Glockner-Pils-Bottle-Sim-342x705.jpg);\"  title=\"Villacher-Glockner-Pils-Bottle-Sim\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Villacher Glockner Pils<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.pichler-gattringer.at\/en\/referenzen\/villacher\/\"  id='av-masonry-1-item-3782' data-av-masonry-item='3782' class='av-masonry-entry isotope-item post-3782 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-beverages  av-masonry-item-with-image' title=\"dose-villacher\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/03\/dose-villacher-342x705.jpg);\"  title=\"dose-villacher\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Villacher<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv3t5a3n-99447f7488a2aa501386f40e556a66c7\">\n#top .hr.hr-invisible.av-lv3t5a3n-99447f7488a2aa501386f40e556a66c7{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lv3t5a3n-99447f7488a2aa501386f40e556a66c7 hr-invisible  avia-builder-el-31  el_after_av_masonry_entries  el_before_av_buttonrow  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-lv3sy6hy-94a3fcc03e98c9b24d15b5d4e10d90d7 avia-buttonrow-center  avia-builder-el-32  el_after_av_hr  avia-builder-el-last  second_button'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv3sy5j4-b4389be3e7ac81a9f23c0f6255fea5f1\">\n#top #wrap_all .avia-button.av-lv3sy5j4-b4389be3e7ac81a9f23c0f6255fea5f1{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n#top #wrap_all .avia-button.av-lv3sy5j4-b4389be3e7ac81a9f23c0f6255fea5f1:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-lv3sy5j4-b4389be3e7ac81a9f23c0f6255fea5f1 .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top #wrap_all .avia-button.av-lv3sy5j4-b4389be3e7ac81a9f23c0f6255fea5f1:hover .avia-svg-icon svg:first-child{\nfill:white;\nstroke:white;\n}\n<\/style>\n<a href='https:\/\/www.pichler-gattringer.at\/en\/works\/'  class='avia-button av-lv3sy5j4-b4389be3e7ac81a9f23c0f6255fea5f1 avia-icon_select-no avia-size-large avia-color-grey'  title=\"second_button\" aria-label=\"second_button\"><span class='avia_iconbox_title' >All references<\/span><span class='avia_button_background avia-button avia-color-theme-color-subtle' ><\/span><\/a>\n<\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-4084","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Positioning - Pichler &amp; Gattringer Grafikdesign GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pichler-gattringer.at\/en\/brand-positioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Positioning - Pichler &amp; Gattringer Grafikdesign GmbH\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pichler-gattringer.at\/en\/brand-positioning\/\" \/>\n<meta property=\"og:site_name\" content=\"Pichler &amp; Gattringer Grafikdesign GmbH\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-20T11:14:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2022\/08\/Icon-awesome-quote-left.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"38 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pichler-gattringer.at\\\/en\\\/brand-positioning\\\/\",\"url\":\"https:\\\/\\\/www.pichler-gattringer.at\\\/en\\\/brand-positioning\\\/\",\"name\":\"Brand Positioning - Pichler &amp; Gattringer Grafikdesign 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