{"id":4073,"date":"2024-09-18T16:47:33","date_gmt":"2024-09-18T14:47:33","guid":{"rendered":"https:\/\/www.pichler-gattringer.at\/brand-design-2\/"},"modified":"2024-09-19T12:18:05","modified_gmt":"2024-09-19T10:18:05","slug":"brand-design","status":"publish","type":"page","link":"https:\/\/www.pichler-gattringer.at\/en\/brand-design\/","title":{"rendered":"Brand Design"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3kwt0y-c394c1646d7bdfce69c75a76b1fd57bf\">\n.flex_column.av-3kwt0y-c394c1646d7bdfce69c75a76b1fd57bf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3kwt0y-c394c1646d7bdfce69c75a76b1fd57bf av_two_third  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-xnzi5e-5aea6b82d80b0830d4d858f066f5575e\">\n#top .av-special-heading.av-xnzi5e-5aea6b82d80b0830d4d858f066f5575e{\npadding-bottom:0;\n}\nbody .av-special-heading.av-xnzi5e-5aea6b82d80b0830d4d858f066f5575e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-xnzi5e-5aea6b82d80b0830d4d858f066f5575e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-xnzi5e-5aea6b82d80b0830d4d858f066f5575e av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_before_av_heading  avia-builder-el-first  case_study_subheadline'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >BRAND DESIGN PROCESS<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv3sgjvm-c42cc47850c65719f8782ad32b1e9da2\">\n#top .av-special-heading.av-lv3sgjvm-c42cc47850c65719f8782ad32b1e9da2{\npadding-bottom:0;\n}\nbody .av-special-heading.av-lv3sgjvm-c42cc47850c65719f8782ad32b1e9da2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lv3sgjvm-c42cc47850c65719f8782ad32b1e9da2 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lv3sgjvm-c42cc47850c65719f8782ad32b1e9da2 av-special-heading-h2 blockquote modern-quote  avia-builder-el-2  el_after_av_heading  avia-builder-el-last  case_study_headline'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >WE LOVE BRAND DESIGN. <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1uwka2-7be18f01d23dec8d8e47079299d8fdec\">\n.flex_column.av-1uwka2-7be18f01d23dec8d8e47079299d8fdec{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1uwka2-7be18f01d23dec8d8e47079299d8fdec av_one_third  avia-builder-el-3  el_after_av_two_third  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-titzoi-29067fab8642c0a18c711872a9bca927\">\n.flex_column.av-titzoi-29067fab8642c0a18c711872a9bca927{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-titzoi-29067fab8642c0a18c711872a9bca927 av_one_fifth  avia-builder-el-4  el_after_av_one_third  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wc1w8i-7f36a2c8f013533263bd32e232e2a984\">\n.flex_column.av-wc1w8i-7f36a2c8f013533263bd32e232e2a984{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-wc1w8i-7f36a2c8f013533263bd32e232e2a984 av_three_fifth  avia-builder-el-5  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-ujznjm-38fc3c7e76c09df2d2b53e78a1977371 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>With us, products become winners on the shelf, because at Pichler Gattringer, we have the recipe for successful brand design. Over 40 years of experience with successful brands, great attention to detail and a keen eye for trends, we conjure up designs that stand out at the point of sale. It is no longer about subjective judgment and personal taste. We know the right design codes and strategies behind every successful design.<\/p>\n<p><strong>Because intelligent design requires the knowledge of brand development and the needed sensitivity. We offer both.<\/strong><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4qkcdr-7a02946a5cfa02e8a9a842b0734936d1\">\n.flex_column.av-4qkcdr-7a02946a5cfa02e8a9a842b0734936d1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4qkcdr-7a02946a5cfa02e8a9a842b0734936d1 av_one_fifth  avia-builder-el-7  el_after_av_three_fifth  el_before_av_one_full  flex_column_div av-zero-column-padding  column-top-margin'     ><\/div><\/p>\n<div  class='flex_column av-bssfov-da3a3a28b34960f34c6396e5d4593dd7 av_one_full  avia-builder-el-8  el_after_av_one_fifth  el_before_av_section  avia-builder-el-last  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-sub-av-luuys3r0-4b6ec4d524bc4006c9199650a190b421\">\n.avia-timeline-container .av-milestone.av-luuynrhc-26640cf048cfa79134996dd41623c656 .av-milestone-icon-inner{\nbackground-image:url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/06\/learning-icon.svg);\n}\n.avia-timeline-container .av-milestone.av-luuyp8vg-579dfcb6f9b7317ec3eee4944f0408fc .av-milestone-icon-inner{\nbackground-image:url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/06\/design-icon.svg);\n}\n.avia-timeline-container .av-milestone.av-luuyqmgx-833202f7ccbeac0877b7b0a746cd763b .av-milestone-icon-inner{\nbackground-image:url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/06\/produktion-icon.svg);\n}\n.avia-timeline-container .av-milestone.av-luuyqmgx-1-c7494eb9a80c5ebf665a07f8c0929a00 .av-milestone-icon-inner{\nbackground-image:url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/06\/aktivierung-icon.svg);\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-luuys3r0-4b6ec4d524bc4006c9199650a190b421 av-slideshow-ui  avia-builder-el-9  avia-builder-el-no-sibling  timeline' ><ul class='avia-timeline avia-timeline-vertical av-milestone-placement-alternate avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-luuynrhc-26640cf048cfa79134996dd41623c656 av-animated-generic fade-in av-milestone-valign-baseline av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-the-learning-phase' ><strong>THE LEARNING PHASE<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon milestone-icon-hasborder'><span class='av-milestone-icon-inner milestone_inner'>&nbsp;<\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p>Understanding brand DNA<br \/>\nBrand positioning<br \/>\nMarket &amp; competition<br \/>\nConsumer insights<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-luuyp8vg-579dfcb6f9b7317ec3eee4944f0408fc av-animated-generic fade-in av-milestone-valign-baseline av-milestone-even'><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p>The fun part: Based on the knowledge we have gained about the brand, we start the strategic design process.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon milestone-icon-hasborder'><span class='av-milestone-icon-inner milestone_inner'>&nbsp;<\/span><\/span><\/div><h2 class='av-milestone-date ' id='milestone-the-design-phase' ><strong>THE DESIGN PHASE<span class='av-milestone-indicator'><\/span><\/strong><\/h2><\/li>\n<li  class='av-milestone av-luuyqmgx-833202f7ccbeac0877b7b0a746cd763b av-animated-generic fade-in av-milestone-valign-baseline av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-the-production-phase' ><strong>THE PRODUCTION PHASE<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon milestone-icon-hasborder'><span class='av-milestone-icon-inner milestone_inner'>&nbsp;<\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p>Production monitoring and coordination with producers.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-luuyqmgx-1-c7494eb9a80c5ebf665a07f8c0929a00 av-animated-generic fade-in av-milestone-valign-baseline av-milestone-even'><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p>Keep everything up to date, make minor changes, etc.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon milestone-icon-hasborder'><span class='av-milestone-icon-inner milestone_inner'>&nbsp;<\/span><\/span><\/div><h2 class='av-milestone-date ' id='milestone-the-service-phase' ><strong>THE SERVICE PHASE<span class='av-milestone-indicator'><\/span><\/strong><\/h2><\/li>\n<\/ul><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv3su6yf-f0cc4546c88cd33c313426a60dd8665b\">\n.avia-section.av-lv3su6yf-f0cc4546c88cd33c313426a60dd8665b{\nbackground-color:#eaeaea;\nbackground-image:unset;\nmargin-top:100px;\nmargin-bottom:0;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-lv3su6yf-f0cc4546c88cd33c313426a60dd8665b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-10  el_after_av_one_full  el_before_av_section  startpage_teaser_wrapper avia-bg-style-parallax container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4073'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-atfacv-64d6ba1e8592ad1f5afc981c0839893c\">\n.flex_column.av-atfacv-64d6ba1e8592ad1f5afc981c0839893c{\nwidth:37.6%;\n}\n<\/style>\n<div  class='flex_column av-atfacv-64d6ba1e8592ad1f5afc981c0839893c av_two_fifth  avia-builder-el-11  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv6b0emn-3cb0f523590ca504df125bf4c9e218c0\">\n.avia-image-container.av-lv6b0emn-3cb0f523590ca504df125bf4c9e218c0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lv6b0emn-3cb0f523590ca504df125bf4c9e218c0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lv6b0emn-3cb0f523590ca504df125bf4c9e218c0 av-styling- avia-align-right  avia-builder-el-12  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3915 avia-img-lazy-loading-not-3915 avia_image ' src=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/04\/daniel-frixeder-495x400.webp\" alt='Gesch\u00e4ftsf\u00fchrer Daniel Frixeder' title='daniel-frixeder'  height=\"400\" width=\"495\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/04\/daniel-frixeder-495x400.webp 495w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/04\/daniel-frixeder-845x684.webp 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8p2nqn-a2bff52e1b5848c394a36aeec0f4b955\">\n.flex_column.av-8p2nqn-a2bff52e1b5848c394a36aeec0f4b955{\nwidth:58.4%;\nmargin-left:4%;\n}\n<\/style>\n<div  class='flex_column av-8p2nqn-a2bff52e1b5848c394a36aeec0f4b955 av_three_fifth  avia-builder-el-13  el_after_av_two_fifth  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-lv6blc3a-8fe10d58729f873a611243b5f88c1837 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Your individual brand positioning process<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv6bjuei-a3c3486541daa7be1efeff4173060387\">\n#top .av-special-heading.av-lv6bjuei-a3c3486541daa7be1efeff4173060387{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lv6bjuei-a3c3486541daa7be1efeff4173060387 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lv6bjuei-a3c3486541daa7be1efeff4173060387 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lv6bjuei-a3c3486541daa7be1efeff4173060387 av-special-heading-h2  avia-builder-el-15  el_after_av_textblock  el_before_av_hr  case_study_headline'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >WE LOOK FORWARD TO YOUR INQUIRY<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv6bmrwh-2b6bfd5a8d086963c0772d5345e2e6b9\">\n#top .hr.hr-invisible.av-lv6bmrwh-2b6bfd5a8d086963c0772d5345e2e6b9{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lv6bmrwh-2b6bfd5a8d086963c0772d5345e2e6b9 hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-ruye7-70610b247e5017b01feb1d7ac98db502 avia-buttonrow-left  avia-builder-el-17  el_after_av_hr  avia-builder-el-last  second_button'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ue8r3-4e58b7f15d580f5c73aa6358d7d5da93\">\n#top #wrap_all .avia-button.av-5ue8r3-4e58b7f15d580f5c73aa6358d7d5da93{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\nmargin-bottom:10px;\nmargin-right:10px;\n}\n#top #wrap_all .avia-button.av-5ue8r3-4e58b7f15d580f5c73aa6358d7d5da93:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-5ue8r3-4e58b7f15d580f5c73aa6358d7d5da93 .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top #wrap_all .avia-button.av-5ue8r3-4e58b7f15d580f5c73aa6358d7d5da93:hover .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n<\/style>\n<a href='https:\/\/www.pichler-gattringer.at\/en\/contact\/'  class='avia-button av-5ue8r3-4e58b7f15d580f5c73aa6358d7d5da93 avia-icon_select-no avia-size-large avia-color-grey'  title=\"second_button\" aria-label=\"second_button\"><span class='avia_iconbox_title' >Please contact us<\/span><span class='avia_button_background avia-button avia-color-theme-color-subtle' ><\/span><\/a>\n<\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9ivma7-d1f2ca95181bc0cf3c527738ced17798\">\n.avia-section.av-9ivma7-d1f2ca95181bc0cf3c527738ced17798 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2022\/04\/L.zipfer-naturhopfen-pils-033b-mehrfach.jpg);\nbackground-position:50% 0%;\nbackground-attachment:scroll;\n}\n.avia-section.av-9ivma7-d1f2ca95181bc0cf3c527738ced17798 .av-section-color-overlay{\nopacity:0.8;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-9ivma7-d1f2ca95181bc0cf3c527738ced17798 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-18  el_after_av_section  el_before_av_section  testimonial_quote_wrapper av-parallax-section avia-bg-style-parallax av-section-color-overlay-active container_wrap fullsize'  data-section-bg-repeat='no-repeat'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4073'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7rzlnj-531328dca8cfbe05f13663ef6246837b\">\n.flex_column.av-7rzlnj-531328dca8cfbe05f13663ef6246837b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7rzlnj-531328dca8cfbe05f13663ef6246837b av_two_third  avia-builder-el-19  avia-builder-el-no-sibling  testimonial_quote first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-61y0pb-7184b51678d42324157821768f82fc3b\">\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-61y0pb-7184b51678d42324157821768f82fc3b .avia_textblock{\nfont-size:22px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-61y0pb-7184b51678d42324157821768f82fc3b .avia_textblock{\nfont-size:22px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-61y0pb-7184b51678d42324157821768f82fc3b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"text-align: left;\"><span style=\"color: #ffffff;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2793\" src=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2022\/08\/Icon-awesome-quote-left.png\" alt=\"\" width=\"113\" height=\"99\" \/>Pichler &#038; Gattringer has been a competent and reliable partner for numerous Zipfer brand projects for decades. The high-quality design work, the many years of know-how and the detailed advice are aimed at a common goal: successful products on the shelf.  <\/span><\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-463167-5575faabbb9f585b1b4b82bf6651dbff '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock costumer_reference'  itemprop=\"text\" ><p><strong><span style=\"color: #ffffff;\">Johannes Hofmann<\/span><\/strong><\/p>\n<p style=\"text-align: left; color: #ffffff;\">Senior Brand Manager Zipfer<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av_section_3'  class='avia-section av-7tigyn-6f4b90a0d1e4a22b75d9d37e469836d4 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-22  el_after_av_section  el_before_av_one_full  startpage_teaser_wrapper avia-bg-style-parallax container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4073'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-58sf7j-3bec87bcca59ae0fca938c3a3fded23c av_one_fifth  avia-builder-el-23  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-gsajj-fcbe56e1fba4cf1c7598636cc555c9e9 av_three_fifth  avia-builder-el-24  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv6bdhjl-0aeefff9566c98f784f1b89f4b8c1ef9\">\n.avia-image-container.av-lv6bdhjl-0aeefff9566c98f784f1b89f4b8c1ef9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lv6bdhjl-0aeefff9566c98f784f1b89f4b8c1ef9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lv6bdhjl-0aeefff9566c98f784f1b89f4b8c1ef9 av-styling- avia-align-center  avia-builder-el-25  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2908 avia-img-lazy-loading-not-2908 avia_image ' src=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2022\/11\/home-positioning-process.jpg\" alt='Illustrierter DNA-Strang zur symbolischen Darstellung des Brand Positioning Process' title='home-positioning-process'  height=\"377\" width=\"570\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2022\/11\/home-positioning-process.jpg 570w, https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2022\/11\/home-positioning-process-300x198.jpg 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lv3tater-0fa91f04912ac09ad1aaf87e0f6ce37a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Brand Positioning Process<\/h2>\n<p style=\"text-align: center;\">The positioning process leads to creating a unique brand identity among customers.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-buttonrow-wrap av-lv3tbgmq-ac0c5d0b5be1518a4caf91948ebcba43 avia-buttonrow-center  avia-builder-el-27  el_after_av_textblock  avia-builder-el-last  second_button'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv3tbf9h-325166bebc136cc97178251b2682414a\">\n#top #wrap_all .avia-button.av-lv3tbf9h-325166bebc136cc97178251b2682414a{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n#top #wrap_all .avia-button.av-lv3tbf9h-325166bebc136cc97178251b2682414a:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-lv3tbf9h-325166bebc136cc97178251b2682414a .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top #wrap_all .avia-button.av-lv3tbf9h-325166bebc136cc97178251b2682414a:hover .avia-svg-icon svg:first-child{\nfill:white;\nstroke:white;\n}\n<\/style>\n<a href='https:\/\/www.pichler-gattringer.at\/en\/brand-positioning\/'  class='avia-button av-lv3tbf9h-325166bebc136cc97178251b2682414a avia-icon_select-no avia-size-large avia-color-grey'  title=\"second_button\" aria-label=\"second_button\"><span class='avia_iconbox_title' >More about the brand positioning process<\/span><span class='avia_button_background avia-button avia-color-theme-color-subtle' ><\/span><\/a>\n<\/div><\/p><\/div><div  class='flex_column av-1y6g2n-68e2980dc3e6772c2efd44f68416d0a2 av_one_fifth  avia-builder-el-28  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4073'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6yfcf-6151018387ccc51159f58cd19681dfe5\">\n#top .flex_column.av-6yfcf-6151018387ccc51159f58cd19681dfe5{\nmargin-top:0px;\nmargin-bottom:150px;\n}\n.responsive #top #wrap_all .flex_column.av-6yfcf-6151018387ccc51159f58cd19681dfe5{\nmargin-top:0px;\nmargin-bottom:150px;\n}\n<\/style>\n<div  class='flex_column av-6yfcf-6151018387ccc51159f58cd19681dfe5 av_one_full  avia-builder-el-29  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div  '     ><p><div id='av-masonry-1' class='av-masonry av-2p7qnj-cfe095fbea640546b64295832965eb73 noHover av-fixed-size av-large-gap av-hover-overlay- av-masonry-animation-active av-masonry-col-5 av-caption-on-hover av-caption-style- av-masonry-entries av-orientation-square ' data-post_id=\"4073\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><a href=\"https:\/\/www.pichler-gattringer.at\/en\/referenzen\/schwechater-redesign\/\"  id='av-masonry-1-item-4731' data-av-masonry-item='4731' class='av-masonry-entry isotope-item post-4731 portfolio type-portfolio status-publish has-post-thumbnail hentry tag-full-en tag-landscape-en tag-portrait-en portfolio_entries-beverages  av-masonry-item-with-image' title=\"schwechater-ref-einst\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/07\/schwechater-ref-einst-1.jpg);\"  title=\"schwechater-ref-einst\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Schwechater<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.pichler-gattringer.at\/en\/referenzen\/linzer-bier-limited-edition-2\/\"  id='av-masonry-1-item-4290' data-av-masonry-item='4290' class='av-masonry-entry isotope-item post-4290 portfolio type-portfolio status-publish has-post-thumbnail hentry tag-full-en tag-full-en-2 tag-landscape-en tag-portrait-en portfolio_entries-beverages  av-masonry-item-with-image' title=\"Linzer Bier-special-Edition-Zapfsaeule-ref-einst (1)\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/05\/Linzer-Bier-special-Edition-Zapfsaeule-ref-einst-1.jpg);\"  title=\"Linzer Bier-special-Edition-Zapfsaeule-ref-einst (1)\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Linzer Bier Limited Edition<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.pichler-gattringer.at\/en\/referenzen\/kaiser-kaltenhausen\/\"  id='av-masonry-1-item-4188' data-av-masonry-item='4188' class='av-masonry-entry isotope-item post-4188 portfolio type-portfolio status-publish has-post-thumbnail hentry tag-full-en-2 tag-portrait-en portfolio_entries-beverages  av-masonry-item-with-image' title=\"Kaiser-Kaltenhausen-bottles-Sim-V4b\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2025\/07\/Kaiser-Kaltenhausen-bottles-Sim-V4b-347x705.jpg);\"  title=\"Kaiser-Kaltenhausen-bottles-Sim-V4b\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Kaiser Kaltenhausen<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.pichler-gattringer.at\/en\/referenzen\/villacher-2\/\"  id='av-masonry-1-item-4109' data-av-masonry-item='4109' class='av-masonry-entry isotope-item post-4109 portfolio type-portfolio status-publish has-post-thumbnail hentry tag-portrait tag-portrait-en portfolio_entries-beverages  av-masonry-item-with-image' title=\"Villacher-Glockner-Pils-Bottle-Sim\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/10\/Villacher-Glockner-Pils-Bottle-Sim-342x705.jpg);\"  title=\"Villacher-Glockner-Pils-Bottle-Sim\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Villacher Glockner Pils<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.pichler-gattringer.at\/en\/referenzen\/villacher\/\"  id='av-masonry-1-item-3782' data-av-masonry-item='3782' class='av-masonry-entry isotope-item post-3782 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-beverages  av-masonry-item-with-image' title=\"dose-villacher\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.pichler-gattringer.at\/wp-content\/uploads\/2024\/03\/dose-villacher-342x705.jpg);\"  title=\"dose-villacher\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Villacher<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv3t5a3n-99447f7488a2aa501386f40e556a66c7\">\n#top .hr.hr-invisible.av-lv3t5a3n-99447f7488a2aa501386f40e556a66c7{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lv3t5a3n-99447f7488a2aa501386f40e556a66c7 hr-invisible  avia-builder-el-31  el_after_av_masonry_entries  el_before_av_buttonrow  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-lv3sy6hy-94a3fcc03e98c9b24d15b5d4e10d90d7 avia-buttonrow-center  avia-builder-el-32  el_after_av_hr  avia-builder-el-last  second_button'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv3sy5j4-b4389be3e7ac81a9f23c0f6255fea5f1\">\n#top #wrap_all .avia-button.av-lv3sy5j4-b4389be3e7ac81a9f23c0f6255fea5f1{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n#top #wrap_all .avia-button.av-lv3sy5j4-b4389be3e7ac81a9f23c0f6255fea5f1:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-lv3sy5j4-b4389be3e7ac81a9f23c0f6255fea5f1 .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top #wrap_all .avia-button.av-lv3sy5j4-b4389be3e7ac81a9f23c0f6255fea5f1:hover .avia-svg-icon svg:first-child{\nfill:white;\nstroke:white;\n}\n<\/style>\n<a href='https:\/\/www.pichler-gattringer.at\/en\/works\/'  class='avia-button av-lv3sy5j4-b4389be3e7ac81a9f23c0f6255fea5f1 avia-icon_select-no avia-size-large avia-color-grey'  title=\"second_button\" aria-label=\"second_button\"><span class='avia_iconbox_title' >All references<\/span><span class='avia_button_background avia-button avia-color-theme-color-subtle' ><\/span><\/a>\n<\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-4073","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Design - Pichler &amp; Gattringer Grafikdesign GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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