To build up a completely new brand from scratch is a great pleasure and challenge for a design agency. The new beer brand ‘Sokol’ was designed for Karlovac brewery in Croatia. One chief object was to communicate the high quality of the new beer product at an attractive price-performance ratio. As main colour a fresh rich shade of green was chosen and combined with gold tones to give accents of freshness and quality character.
The eponymous falcon was illustrated especially for the new brand and was prominently positioned on neck and body label.
A new product in Croatia’s beer market designed by Pichler & Gattringer – it is a great pleasure for us that the new packaging design will shape the image of the brand Sokol over the next years.