Back after almost 40 years

Regionality is also important for beer in Austria. Until 1981 Linz had an own brewery where Linzer Bier was brewed.

Now the Linzer Bier Original is back after almost 40 years. The straightforward, clear label matches the unpretentious brand personality of the spicy special beer, brewed according to the original recipe from 1921.

The “Linzer Lisl”, label icon since the earliest years, has been carefully abstracted. The style is adapted to the current zeitgeist, without adapting to it. Ears of wheat, hops and traditional costumes from Linz refer to their regional origins.


  • Brand and packaging design
  • Craft beer style
  • Strong colours, good visibility on POS
  • Large range of POS materials

Brau Union Österreich AG