Fresh fish and crunchy vegetables

For over 80 years Elfin offers its customers a wide range of fish and seafood specialties as marinated herring, shrimp, crayfish, smoked salmon and also marinated vegetable specialties like pickles, onions, peppers and more.

Pichler & Gattringer designed for the popular Austrian brand the brand and packaging redesign.

Fresh strong blues for seafood and crisp greens for vegetable marinades make the connection to products of the highest freshness and craftsmanship.
The processing of the fish specialties in Austria and the local origin of the used vegetables is emphasized by highlighting the red-white-red national flag in the Elfin logo.


  • Brand and packaging design development
  • Optimized brand lettering
  • Focus on Austrian production

ELFIN Feinkost GmbH